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[dropcap]T[/dropcap]he Direct Connect cooperation between Lufthansa Group and MakeMyTrip gives customers access to innovative and even more competitive flight products. Wolfgang Will, Senior Director Sales South Asia for Lufthansa Group Airlines and Rajesh Magow, Co-founder & CEO India, MakeMyTrip jointly signed the cooperation.
Direct Connect is a distribution functionality that enables partners to use the Lufthansa Group’s API (application programming interface) for a direct access to the airlines’ inventories and rich content. The API software facilitates the travel partner to provide an enhanced customized offer for third parties.
MakeMyTrip will be able to offer Lufthansa Group Airlines’ differentiated travel content to consumers with personalized flight products. Amongst other services, passengers can use the platform to conveniently purchase flight tickets and other services from Lufthansa German Airlines, SWISS, Brussels Airlines and Austrian Airlines without paying the 16 Euro Distribution Cost Charge applied to bookings made via traditional sales channels.
“This Direct Connect Solution with MakeMyTrip is an incredible milestone in addressing the new-generation of travellers”, said Wolfgang Will, Senior Director Sales South Asia for Lufthansa Group Airlines. “MakeMyTrip as a Direct Connect Partner of Lufthansa Group in India is a key partner for our future developments in distribution.”
“At MakeMyTrip, we are always looking to provide best content to our users to help make them best travel decisions. We are delighted to partner with Lufthansa and take another step in providing customised and more relevant offerings to better serve Indian travellers”, shared Rajesh Magow, Co-founder & CEO India, MakeMyTrip.
The efforts to develop and establish new Direct Connect Solution are generating strong interest in today’s aviation industry. The market is clearly ready for innovations and developments of this kind. The airlines of the Lufthansa Group have been particularly active devising solutions together with key technology partners that will enable them to develop and offer new “Direct Connect” booking channels. Lufthansa Group has achieved the highest level of NDC certification covering the end-to-end distribution process and is the industry leader in state of the art distribution capability.
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