- Rajasthan Domestic Travel Mart (RDTM) to be held in Jaipur from 17 to 19 September
- The first Marwar Travel Mart (MTM) to be held in Jodhpur from 20 to 22 September
- The theme for this year is ‘Stories, Journey, Smiles’
RAJASTHAN SHOULD FOCUS ON CREATING IMMERSIVE TOURISM EXPERIENCES
— Ms. Shuchi Tyagi, Secretary Tourism, Government of Rajasthan
Tourists today seek experiences rather than simply visiting destinations, and Rajasthan should focus on creating immersive, high-quality tourism offerings through stronger collaboration with private stakeholders. Backed by improved infrastructure, enhanced connectivity and targeted marketing campaigns promoting wildlife, wellness and adventure tourism, the State is working to position tourism as a key driver of economic growth while encouraging visitors to explore both iconic attractions as well as lesser-known destinations. This was stated by Secretary Tourism, Government of Rajasthan, Ms. Shuchi Tyagi, while addressing the curtain-raiser for the 6th edition of the Rajasthan Domestic Travel Mart (RDTM) as well as the Marwar Travel Mart, Jodhpur, at ITC Rajputana, Jaipur.
She further said that Tourism is Rajasthan’s greatest strength as it also creates livelihoods, businesses and jobs for the local communities. Under the visionary leadership of Chief Minister Mr. Bhajan Lal Sharma, the State is committed to creating a favourable environment for sustainable growth of tourism, she added.
On this occasion, an MoU signing ceremony between the Rajasthan Tourism Department and the Federation of Hospitality and Tourism of Rajasthan (FHTR) was also held for the travel marts. This was followed by the formal launch of the RDTM and MTM posters. The event is being organised by the Federation of Hospitality and Tourism of Rajasthan (FHTR) in association with the Department of Tourism, Government of Rajasthan.
Speaking at the event, the Tourism Commissioner, Government of Rajasthan, Ms. Rukmani Riar, as Guest of Honour, stated that due to the prevailing geopolitical situation, there may be a slight decline in the number of international tourists. In such a scenario, these travel marts will play a crucial role in promoting domestic tourism. She further informed that after Jodhpur, the next travel mart will be organised in Udaipur. She added that the Tourism Department and the Government of Rajasthan are working on a financial incentive policy to promote Shekhawati’s fresco art and homestays through travel marts. The Tourism Commissioner also highlighted that over 20,000 B2B meetings were conducted at RDTM last year, while more than 25,000 meetings are expected this year.
Sharing details about the programme, President, Federation of Hospitality and Tourism of Rajasthan (FHTR), Mr. Surendra Singh Shahpura, stressed the need to move beyond conventional sightseeing by integrating Rajasthan’s vibrant local fairs and festivals into travel itineraries of travel agents, enabling tourists to experience the State’s rich cultural traditions firsthand. He also called for greater promotion of Rajasthan’s polo heritage, noting that the State’s polo season now extends for nearly five months. He also urged greater focus on promoting Rajasthan’s Tier-2 and Tier-3 destinations, moving beyond the traditional Golden Triangle circuit. Highlighting the State’s railway heritage, he also said that a proposal has been given to make Bandikui a Railway Heritage City, pointing out its historic significance as one of Rajasthan’s oldest and most important Railway Junctions.
Earlier, Secretary General, Federation of Hospitality and Tourism of Rajasthan (FHTR), Mr Tarun Kumar Bansal delivered the welcome address and outlined the vision of both events. He stated that the 6th edition of the Rajasthan Domestic Travel Mart (RDTM) will be held in Jaipur from 17 to 19 September 2026, with participation from over 300 stakeholders from the tourism and hospitality sectors across the country. He further informed that the first Marwar Travel Mart will be organised in Jodhpur from 20 to 22 September 2026, and is expected to witness enthusiastic participation from around 125 stakeholders from across India’s tourism and hospitality industry. The theme for this year is ‘Stories, Journey, Smiles’.
On this occasion, President of JHARA and Chairman of the Marwar Travel Mart, Mr. M. Boob highlighted the upcoming Marwar Travel Mart and stated, “Through this mart, efforts will be made to promote various tourism destinations across the Marwar region. Marwar is renowned for its wildlife, handicrafts, rich culture, folk music and other distinctive attractions. Our objective is to showcase the unique identity of Marwar to a wider audience of tourists and to give fresh momentum to tourism in the region.”
Vote of Thanks was proposed by Senior Vice President, Federation of Hospitality and Tourism of Rajasthan (FHTR), Mr Rajendra Singh Pachar.
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