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[dropcap]N[/dropcap]ew Delhi: The Department of Culture and Tourism – Abu Dhabi is embarking on a four-city roadshow to India along with partners and stakeholders to help promote the emirate and entice even more Indian visitors to explore and discover Abu Dhabi.
The delegation, which includes Rotana Hotels, Yas Experience, Royal Arabian Destination Management, Royal Rose Hotels, Etihad Airways, Jet Airways, Lama Tours, Air Travel Enterprises, Anantara Hotels, Resorts & Spas, and Holiday Inn Hotels will be in India from 16th to 23rd March.
The roadshow will begin in Chandigarh in northern India before moving on to Ahmedabad, Mumbai and ending in Pune.
Last year more than 360,000 Indians stayed in Abu Dhabi’s 162 hotels and hotel apartments, an increase of more than 11 per cent compared to the previous year. India is currently the emirate’s second largest international source market behind China.
Mubarak Al Nuaimi, Director Promotions and Overseas Offices, Department of Culture and Tourism – Abu Dhabi, said: “India is a vital tier one source market for us which is providing more and more hotel guests for us each year and helped us reach a record 4.9 million numbers of guests last year. In 2017 we recorded spectacular double-digit growth from India and we are already recording further progress from the Indian market since the turn of the year.
“We see great potential from this sector and are now running a succession of roadshows to cities across India highlighting the emirate and its attractions as we seek to capitalise on this uplift. We have excellent air connectivity, with 282 flights a week to Abu Dhabi from 13 Indian destinations, meaning it has never been easier to come and visit the emirate.”
Already this year the Department has led a consumer-focused Abu Dhabi Week in India initiative to Kochi and Kolkata following a similar event in Delhi and Mumbai in November 2017.
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