Connection and learning top the agenda for IBTM China 2019

by Travel Mail
IBTM China Delegates sitting and attending the session

IBTM China 2019 : The 14th edition of IBTM China, part of IBTM’s worldwide portfolio of conferences, activities and trade shows, starts in Beijing on 28 August, with over 8,000 conferences (an increase of 20 percent compared to 2018) scheduled to take place at the China National Convention Center (CNCC) case between Hosted Buyers and exhibitors.

350 Exhibitors and bigger than 2018!

This year, more than 350 exhibitors are expected to participate (40% higher than in 2018). They will meet 335 host customers (an 18 per cent increase compared to 2018) for a case that involves a range of fresh projects intended to improve possibilities for delegates to connect and learn. These include the Digital Innovation Summit for Business Travel, a thorough exploration of the latest issues facing business travel managers; and an interactive and educational Technology Zone. This is in addition to over 30 new product and destination presentations taking place at the event, as well as a packed Knowledge Programme.

IBTM China sellers are meeting with the buyers

IBTM China 2019 will also feature fresh networking and cultural events in the exhibition hall, including a Happy Hour on the first day. Also new this year is China’s capital and MICE hotspot Beijing’s post-event Hosted Buyer tour. The day-long tour of this ancient yet contemporary town, which will take place on 30 August, will include a visit to the Forbidden City World Heritage Site, an inspection of the amazing five-star PuXuan Hotel and Spa, and Peking Opera entertainment.

Hosted buyers included BMW, Daimler, Danone, HSBC, Geely, Johnson & Johnson, Sanofi, Lenovo, Boehringer-Ingelheim, Osram and UBS at this year’s case.

Cissy Zhao, Senior Manager, Department of Global Procurement, Novo Nordisk, claims: “Year after year, IBTM China is a must-attend Novo Nordisk show. Through this platform, we discover not only fresh resources but also perfect vendors.

Nicole Ci, Event Manager at IBTM China, suggests: “For IBTM China 2019, this is a year of firsts. We’ve listened to our clients and added several interesting fresh characteristics that we know they’re eager to see, including possibilities to experience state-of-the-art technology, discussing urgent problems with colleagues, and more social connection events away from one-to-one conferences.

“Nicole continues:” China is a booming and rapidly maturing industry, and the show is growing stronger. Over the past year, the IBTM China team has worked incredibly hard on the event and we can’t wait on the display ground to experience the buzz.

IBTM China, the number one event for the MICE sector in the region, is set to bring together more than 4,000 worldwide industry experts for two days complete of pre-scheduled company conferences. The event utilizes IBTM’s custom’ matchmaking’ software to provide a pre-arranged timetable of conferences for each Hosted Buyer to guarantee that customers only meet individuals with whom they have an excellent opportunity to do company.

See ibtmchina.com for more data on IBTM China.

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