Air India x Manish Malhotra Could Leave a Long-Lasting Impression
Air India, a global aviation leader, has ushered in a new era of inflight couture with the unveiling of its latest collection of crew uniforms. Designed by renowned Indian couturier Manish Malhotra, these uniforms symbolize a seamless blend of Indian heritage and 21st-century style, bringing forth a fresh chapter in aviation fashion.
A Tapestry of Colors and Designs
Crafted in Mumbai, the uniforms showcase a rich palette of colours and timeless designs. The harmonious fusion of Indian aesthetics and modern elegance resonates throughout the collection, reflecting a commitment to both tradition and contemporary flair.
Unveiling in Phases: Debuting with the Airbus A350
Scheduled for a gradual rollout over the coming months, the new uniforms will make their first appearance alongside the launch of Air India’s inaugural Airbus A350 commercial service.
CEO’s Vision: A Bold Step Forward
Campbell Wilson, Chief Executive Officer & Managing Director, Air India, said: “Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation.”
A Stylish Ode to Modern India
Manish Malhotra’s interpretation of modern Indian style complements Air India’s recent rebranding as the flag-bearer of a confident, progressive, and resurgent new India.
Female Cabin Crew Attire: A Symphony of Style
The female cabin crew uniforms feature ready-to-wear ombré sarees with intricate patterns inspired by Indian heritage architecture and the Vista, Air India’s new logo. The ombré sarees, available in aubergine-to-burgundy for senior crew and red-to-purple for junior members, offer a unique East-meets-West look.
Malhotra’s Signature Ombré Technique
Manish Malhotra said: “I am honoured to have been allowed to design the uniforms for Air India. It is a privilege to be able to contribute to the national flag-bearer and showcase the elegance and charm of Indian fashion. I aimed to create uniforms that capture the essence of India’s diverse culture and traditions while also embodying a modern and sophisticated look. By incorporating quintessential hues that are symbolic of India, I hope that these uniforms not only make the crew feel proud but also leave a lasting impression on the guests, representing the warmth and hospitality that India is known for.
Practical and Elegant: Uniforms for All Crew
Both male and female cabin crew uniforms prioritize practicality and elegance, allowing seamless movement during in-flight duties. The designs underwent rigorous testing in collaboration with Air India’s cabin crew representatives and the In-flight Services team.
Cockpit Crew Elegance
The cockpit crew dons classic black double-breasted suits with Vista-inspired prints, embodying professionalism, timelessness, and the gravity of their profession.
Stylish Footwear and Accessories
Curated by Malhotra, the footwear seamlessly blends style and comfort. Female cabin crew wears dual-tone block heels, while male crew members sport comfortable black Brogues. Pearl earrings and sling bags complete the ensemble.
Beyond the Skies: Uniforms for All
Manish Malhotra has meticulously crafted uniforms not just for cabin crew and pilots but also for ground staff, engineers, and security personnel. Details about these uniforms will be revealed in due course.
Sustainability and Quality at the Core
The design and production process of these uniforms prioritizes sustainability and quality. All fabrics and garments are proudly sourced and tailored in India, reflecting a commitment to environmental responsibility and local craftsmanship.
Read more at TravelMail | Follow us on Facebook | Twitter | and Instagram for on-the-go news
