Goa Tourism bagged Gold Award for ‘Best Use of User Generated Content’

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Panjim: Minister for Tourism, Mr. Manohar Azgaonkar and Director of Tourism, Mr. Menino D’Souza along with the Gold award for ‘Best Use of User Generated Content’ bagged by Goa Tourism at the India Digital Awards, organised by the Internet and Mobile Association of India (IAMAI). The campaign, called “Tourism by Tourists” harnessed tourists to create vibrant content about Goa which was leveraged across social media.
This included activities like #PickMyGoaPick, #ProTraveller, #GoaFeautreBlog, & #GoaIsLike. The Tourism by Tourists campaign led to Goa Tourism becoming the fastest growing tourism brand on social media and tied for the highest Klout score for an Indian tourism board.