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[dropcap]M[/dropcap]umbai: Thomas Cook (India) Ltd. strengthened its presence in Mumbai, Maharashtra with the inauguration of a new franchise ‘Gold Circle Partner’ outlet at Opera House, inaugurated by Rajeev Kale, President & Country Head- Leisure Travel & M.I.C.E, Thomas Cook (India) Limited; Daksh Sharma, Vice President – Leisure Travel, Thomas Cook (India) Limited and Anoop Dsouza Associate Vice President – Leisure Travel Outbound.
This expansion augments Thomas Cook India’s total number of outlets to 21 consumer access centers with 9 owned branches and 12 Gold Circle Partner (franchise) outlets in Mumbai and totally 38 consumer access centers with 15 owned branches and 23 Gold Circle Partner (franchise) outlets in Maharashtra.
Thomas Cook India’s internal data has highlighted that Mumbai continues to feature as a top and growing source market for its holiday business. Hence, in an initiative to harness this opportunity, the Company identified Opera House, Mumbai as a high potential location to set up its new Gold Circle Partner franchise outlets.
The Thomas Cook Gold Circle Partner programme is an exclusive franchise partner initiative that increases the brand’s presence-reach across the country, giving consumers access to the company’s products & services in metros/mini-metros and strongly emerging Tier 2 & 3 markets. The Gold Circle Partner benefits via brand association with the leading travel company in India, along with knowledge sharing/training and expertise to manage a travel business. In addition, a Gold Circle Partner is equipped with sales & marketing support to further new business development, and acquisition/ retention of a wider customer base.
The new Gold Circle Partner outlet at Opera House offer consumers end-to-end travel solutions with a bouquet of travel and travel related services, including:
> International & Domestic Holidays (Group Tours, FIT Personalised holidays, Cruises, Rail)
> Travel Insurance
Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) Limited said, “Mumbai has been identified as a prime growth driver and continues to deliver strong growth of 30% YoY for our leisure travel business. Thomas Cook’s data has highlighted South Mumbai as a high potential source market for its holiday business. Our new GCP outlet at Opera House is a prime locality in Mumbai providing us with a viable catchment of consumers across families, business travellers and students.”
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