South African Tourism has successfully concluded its participation in SATTE 2023, one of South Asia’s leading travel shows, for the third year in a row. The event was held from February 9th to 11th, 2022, at the India Expo Mart in Greater Noida, Delhi NCR. South Africa showcased its diverse and authentic offerings, emphasizing the More&More campaign, which led to its emergence as a leading destination for Indian travellers in 2022, with an over 200% increase in Indian visitors over its goal of 33,900 visitors. The tourism board aims for a 72% increase in Indian travellers over last year’s target.
Destination Offerings for Indian Travellers
South African Tourism, together with 35 exhibitors, introduced innovative and one-of-a-kind destination offerings from key regions such as Western Cape, KwaZulu-Natal, Gauteng, Limpopo, and Eastern Cape. The offerings catered to Indian travellers’ preferences and showcased exceptional yet affordable accommodations, luxury experiences, offbeat activities, advanced MICE infrastructure, adventure, wildlife, and culinary activities.
South African SMMEs are the backbone of the country’s economy, and the annual trade show aims to provide a platform for these businesses to display their extensive product portfolio. The exhibition enriched existing business deals between key buyers from India and South Africa while paving the way for many more meaningful partnerships in the future.
South Africa is the 6th Largest International Source Market for India
India has moved up to become the 6th largest international source market for South Africa, against the backdrop of celebrating the completion of 30 years of bilateral ties between India and South Africa. The relaxation in travel norms post-pandemic has been one of the biggest motivators for the recovery and is showing no signs of slowing down. In addition, for 2023, South African Tourism is eyeing a 35% increase in MICE travellers.
Roadshows in Key Indian Cities
To build on the momentum, the tourism board is hosting a consumer event on the 11th and 12th of February at DLF Mall, Saket and Roadshows across key Indian cities – Kolkata, Chennai, Hyderabad, and Mumbai, respectively, between the 13th and 16th of February.
Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism, expressed her delight about the successful collaboration with SATTE, which led to a 200% increase in Indian arrivals to South Africa. With its evolved brand strategy and customized engagement models, South Africa has managed to stay on top of the minds of consumers. South Africa is already witnessing an uptick in forward bookings for the year, especially from groups of more than 6 pax, and it intends to keep driving this momentum.
Sustaining the Alliance Between India and South Africa
The collaboration with SATTE comes in parallel with India and South Africa commemorating 30 years of bilateral relations. With improved connectivity, attractive tourism packages, and a plethora of experiences that South Africa has to offer, the tourism board remains optimistic that India will continue its recovery trajectory and remain one of the fastest-growing source markets for driving tourism in South Africa. Currently, several stop-over flights fly from India to South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways, and Air Seychelles.
So Recovery efforts taken by South African Tourism included participating in events, hosting roadshows, running campaigns by providing a region for all types of travellers gained a big momentum for them.
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