Hello Hong Kong: A New Era of Tourism and Travel Opportunities

by Siddharth Gupta
Hello Hong Kong: A New Era of Tourism and Travel Opportunities

Free Tickets, Cash Vouchers, and More: Hong Kong’s Unprecedented Giveaways to Welcome Tourists

Hong Kong is back with Hello Hong Kong Campaign and is ready to welcome visitors from around the world with open arms. After a long hiatus, the city has lifted all entry restrictions, and the Hong Kong Tourism Board (HKTB) is spearheading a worldwide promotional campaign to showcase the new and exciting experiences awaiting tourists in Hong Kong. In India, the HKTB staged a large-scale trade outreach program, which included a 2-city MICE roadshow and a booth at SATTE 2023, India’s leading travel and tourism trade exhibition.

Introducing the Hello Hong Kong Campaign

The Hello Hong Kong campaign aims to send a positive message that Hong Kong is back, and is ready to offer signature and new experiences to visitors. The campaign features a series of vibrant promotional content that will be broadcast on 3,000 platforms worldwide. Thematic videos will showcase the city’s array of thrilling new experiences, featuring business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities, including Cantopop legends Aaron Kwok, Sammi Cheng, and Kelly Chen.

Unprecedented Giveaways and Welcoming Offers

Beginning in March, the Airport Authority Hong Kong will give out 500,000 free plane tickets via three domestic airlines—Cathay Pacific Airways, Hong Kong Express, and Hong Kong Airlines—to various markets. The goal is to lure tourists from across the world to visit Hong Kong. Apart from free air tickets, an array of enticing welcoming offers from over 16,000 outlets across the city has been put together by the HKTB and the tourism and hospitality sectors to welcome back visitors. At the initial stage, at least 1 million “Hong Kong Goodies” visitor consumption vouchers will be given out, Offering a free welcome drink at partner pubs, restaurants, and hotels, or a cash voucher that may be used for attractions, dining, shopping, and transportation.

New Experiences and Events in Hong Kong

Hong Kong has introduced several new and upgraded attractions in the past few years, making it an ideal destination for tourists. Notable among the dozens of new developments are M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, the revamped waterfront promenades that provide breathtaking views to admire Victoria Harbour and the new nighttime show at Hong Kong Disneyland, “Momentous”.

Apart from these, Hong Kong has also unveiled new mega infrastructure like the Hong Kong-Macao-Zhuhai bridge and High-speed railways that offer excellent connectivity and reduce travel time from Hong Kong to the Greater Bay Area, full of spectacular tourist attractions. Among the newest tourism developments are 11 Skies, the biggest retail, dining, and entertainment (RDE) hub, Kai Tak Sports Park, a multi-purpose global sporting, and wellness hub, and West Kowloon District, the world’s largest cultural project dotted with the newest Art and Culture attractions, museums, and unique event venues, such as Hong Kong Palace Museum, M+, Xiqu Centre, Art Park, and Free Space that would delight overseas visitors with a high dose of world-class immersive experience.

Ready to Welcome Indian Visitors

Hello Hong Kong: A New Era of Tourism and Travel Opportunities - Mr. Puneet Kumar, Director, Middle East, Asia, Hong Kong Tourism Board
Mr Puneet Kumar, Director, Middle East, Asia, Hong Kong Tourism Board

For the HKTB, India is an important emerging market with huge inbound potential in multiple segments, such as leisure travel, fly-cruise holidays, Bleisure, and MICE. Speaking at the occasion, The Hong Kong Tourism Board’s Puneet Kumar, Director of South Asia & Middle East, stated that Hong Kong is now fully operational and prepared to receive tourists from all around the world, including India. Kumar also highlighted the Magical night-time show “Momentous” at Hong Kong Disneyland Resorts, the all-weather Water World Ocean Park, the 6th Generation Peak Tram, and an exciting lineup of visitors from India will be delighted to know that Hong Kong offers a range of experiences for travellers with different interests. The city is known for its fantastic culinary scene, with countless restaurants offering everything from traditional Cantonese cuisine to international fusion dishes. Shopping is another popular pastime in Hong Kong, with options ranging from luxury brand boutiques to local street markets.

In addition to food and shopping, Hong Kong also has a vibrant arts and culture scene. The city is home to numerous museums, galleries, and performance venues, including the new M+ Museum and Hong Kong Palace Museum, which are set to become major cultural landmarks. Hong Kong also has a thriving nightlife, with a variety of bars, clubs, and music venues to suit different tastes.

For those who prefer outdoor activities, Hong Kong has a lot to offer as well. Visitors can hike through the city’s lush green hills and country parks, or head to the beaches for swimming, surfing, and other water sports. The city’s well-maintained public parks are also a great place to relax and enjoy the scenery.

Conclusion

In conclusion, Hong Kong is back and better than ever, and the Hello Hong Kong campaign is the perfect way to introduce the world to the city’s latest developments and attractions. With the lifting of all entry restrictions, visitors from India and around the world can now experience all that Hong Kong has to offer. Whether you’re a foodie, a shopaholic, a culture vulture, or an outdoor enthusiast, there’s something for everyone in Hong Kong. So why not say hello to Hong Kong and plan your visit today?

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