SOTC aims to leverage growth potential in New Delhi market

by Travel Mail

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[dropcap]S[/dropcap]OTC Travel strengthened its presence in New Delhi with the inauguration of its first ever signature store in North Delhi at Netaji Subhash Place, D Mall.
This new expansion augments SOTC’s distribution and reach in New Delhi. North Delhi, a potential market for SOTC which has been growing consistently year on year has seen remarkable progress with doubled sales numbers over the last 3 years. In an attempt to reach the optimum potential of this market and strive to provide the best pre & post tour experience to customers, SOTC Travel has come up with this unique concept of the first Signature store in the National Capital.
Speaking about the launch, Daniel D’souza, Head Sales, India and NRI Markets, SOTC Travel saidWe believe customer experience is the key to make our business successful in this ever competitive and growing tour operators industry. Along with increasing our distribution presence in almost all parts of Delhi/NCR, It is extremely important for us to ensure that we keep delivering up to the maximum potential of these markets and this requires us to enhance and deliver enriching holiday experiences to our customers.”
He further added, “The Signature store is one of our efforts to reinvent the buying experience for our customers at our franchise outlets. Its strategic location offers convenience and accessibility to customers providing excellent branding and visibility. Our dedicated sales resources ensure we provide superior service to our customers meeting their every expectation.”

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