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Jammu: Hon’ble Minister of State for Education, Technical Education, Culture, Tourism, Department of Horticulture, Floriculture and Parks, J&K- Smt. Priya Sethi inaugurates ITM Jammu – India Travel Mart India’s Prominent Travel & Tourism Exhibition at Hotel Ramada, Jammu City Centre, Gulab Singh Marg, Near Exhibition Ground, Jammu (J&K). The three day exhibition is supported by Jammu & Kashmir Tourism.
Taking ahead the vision of former Chief Minister Mufti Mohammad Sayeed of promoting J&K tourism, the Minister said that the purpose of ITM Jammu is to promote tourism by undertaking promotional and publicity activities, facilitate the exchange of market information, encourage partnerships between the public and private sectors and facilitate the easing of barriers to travel.
She said that the Hon’ble Chief Minister Mehbooba Mufti was very keen to encourage such initiatives of bringing best of “Travel & Tourism Brands” together in this golden platform for a cross cultural exchange which shall create a new chapter in Tourism sector.
Ms. Priya said that state of Jammu and Kashmir has a vast potential to be a prime tourist destination as it show cases the perfect bouquet of diverse tradition and culture. “Everytime, tourists came to the state, they witness a new attraction here,” she asserted.
The scenic beauty of the state is no less from others and the concentrated efforts of the tourism department has also given a boost to the pilgrimage and adventurous tourism, the Minister said.
Citing various steps undertook by the government, she said that in times to come many new initiatives such as heritage walk, developing of border tourism, ropeway projects, golf courses, light and sound show at Dal Lake will see the light to attract tourists in the state.
Ms. Priya said that with such exhibitions, J&K tourism department is reaching out to the tourists with destination information, travel, tour and hotel packages, family vacations, groups and business trip and Weekend Getaways.
She further said that with various new tourism projects being initiated in Jammu, efforts were being made to develop Jammu as an independent tourism destination.
Speaking on the occasion, Vice Chairman, JKTDC Rafi Mir said that the State possesses immense potential for growth in tourism sector and best efforts are being made to give new dimensions to tourism industry in the state. From adventure to Pilgrimage tourism, an exhibition like ITM Jammu caters to the needs of everyone in terms of a desirable tourist destination, he added.
Ms. Priya also applauded the artists for showcasing diverse culture of the state through their performances.
On this occasion Mr. Rafi Ahmed Mir, Vice Chairman, Jammu & Kashmir Tourism Development Corporation (JKTDC), Mr. Sarmad Hafeez, Secretary Tourism, Government of Jammu & Kashmir, Ms. Smita Sethi, Director Tourism Jammu, Mr. Mahmood Ahmad Shah, Director Tourism Kashmir, Chairman ITM, Ajay Gupta, Delegates, Exhibitors, Travel Agents, Tour Organizers, Hoteliers, Media and General Public were present on this occasion.