Boost Your Sales with Korea Tourism Organization’s K-Incentive Scheme for Indian Travel Agents
Korea Tourism Organization (KTO) India office is taking proactive steps in its marketing plans for 2023 by introducing a special K-incentive Scheme. The scheme aims to boost the sales of Korean travel packages in the Indian market, targeting travel agencies across the country. In collaboration with OTOAI, the initiative was launched at a dedicated event held in Mumbai.
Boosting Sales with the K-Incentive Scheme
With the launch of the K-incentive Scheme, KTO India aims to ignite the enthusiasm of travel agents across India. The year 2023 holds particular significance as it marks the 50th anniversary of diplomatic relations between India and Korea. By offering incentives, KTO India hopes to motivate travel agents to promote and sell Korean travel packages.
The main benefits of the incentive scheme include lucrative prizes of USD 30 per passenger for travel agents. Additionally, the scheme provides support for hassle-free tour visas, ensuring a quick and seamless process for visitors to Korea between June and December 2023.
Exploring Regional Destinations in Korea
In addition to the vibrant capital city of Seoul, KTO is actively promoting regional destinations in Korea, such as Busan, Gangwon province, and Jeollanam-do province. To be eligible for the benefits offered by the K-incentive Scheme, including any of these regional destinations in the itinerary becomes a necessary condition.
Launch Event and Appreciation
The launch event took place on June 2nd, 2023, at the prestigious Four Seasons Hotel in Mumbai. Mr Myongkil Yun, Director of KTO India, expressed his excitement, stating, “This is the first time any National Tourism Organization (NTO) is launching an incentive scheme for leisure travel packages in India. This initiative comes at an opportune time as we celebrate the 50th anniversary of diplomatic relations between our two nations.”
Mr Riaz Munshi, President of OTOAI, also shared his thoughts on the launch, emphasizing Korea’s immense potential in the Indian market. He expressed confidence in generating impressive numbers for the destination and conveyed his gratitude to Korea Tourism for curating the incentive program exclusively for OTOAI members. He urged all members to wholeheartedly support the destination by recommending it to their clients, assuring them of a unique and memorable experience in Korea.
How to Participate
To become a part of the Kincentive Scheme, interested travel agencies must share their marketing plan by emailing kincentive.kto@gmail.com before the deadline of June 14th, 2023.
Mr Myongkil Yun further added, “South Korea is witnessing a significant increase in visitors from India this year, and with the launch of the K-incentive scheme, we aim to further multiply those numbers. There is so much to see and do in Korea for visitors of all ages, and we are ready to welcome Indian travellers in large numbers to experience the beginning of K-culture!”
KTO India: Your Gateway to Korea
Established in May 2008, the Korea Tourism Organization’s India office serves as the branch office responsible for all travel-related information. It actively encourages Indian outbound travellers to explore the beauty and charm of Korea. The office organizes familiarization trips for the travel industry and media personnel, participates in key trade and tourism fairs, and hosts consumer-related activities, roadshows, seminars, and workshops.
The core focus areas of KTO India include media and promotions, product training, product development, co-marketing with outbound tour operators, and collaboration with Indian brands. The primary objective is to market South Korea and showcase its multifaceted appeal as a premier tourist destination to India and neighbouring countries.
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