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[dropcap]N[/dropcap]ew Delhi: IHG (InterContinental Hotels Group) has announced a signing for its Regent Hotels & Resorts brand in Kuala Lumpur, Malaysia, alongside its re-launch of the brand that set the standard for luxury hotels.
IHG announced the acquisition of a majority stake in Regent Hotels & Resorts in March, bringing the much-loved brand into the top end of its portfolio, and increasing IHG’s presence in a fast-growing luxury segment worth $60bn. IHG has worked quickly to combine its expertise in luxury with Regent’s deep heritage and revered legacy, and through consumer research and feedback from owners and industry experts, has evolved the brand to appeal to the modern luxury traveller.
Regent’s new positioning has been created to deliver on a bold ambition – to become world-renowned for new luxury and celebrated for bold new ideas. The relaunched brand comes complete with new brand hallmarks and design philosophy, a specially created service style, and a striking visual identity.
Keith Barr, Chief Executive Officer, IHG, commented: “I’m delighted that we’re announcing the first signing for our Regent brand today. I’m confident that our impressive new positioning and brand identity will allow us to continue to take the brand to the world’s best destinations and help position Regent as a real leader within luxury hospitality.
“We are already one of the world leaders in luxury with our InterContinental Hotels & Resorts brand, and alongside Regent and Kimpton, we have significant potential to expand our global footprint in the fast-growing luxury segment.”
Steven Pan, Executive Chairman, Formosa International Hotels Corporation says: “IHG shares our vision for the Regent brand. It’s been four months since IHG acquired a majority share in Regent Hotels & Resorts and we have already seen what can be achieved in a joint venture with one of the largest and most respected hotel companies. It’s an exciting time for the brand as we propel Regent back to worldwide reach and evolve the brand to appeal to the luxury traveller of today and tomorrow.”
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