The Hong Kong Tourism Board (HKTB) recently concluded its successful “Hello Hong Kong” mega familiarisation trip for 35 leading travel brands and professionals from India, in April 2023. This five-day customised tour was organised as a precursor to the peak summer holiday season in India, and aimed to provide first-hand immersive experiences to leading travel consultants and product managers about Hong Kong’s latest tourism attractions, new developments, and unique local cultural experiences.
New Attractions and Experiences
The group got a chance to visit all the new attractions like the M+ Museum of visual culture, Hong Kong Palace Museum in West Kowloon Cultural District, Central Market, Tai Kwun, the brand new 6th Generation Peak Tram, all-season Water World Ocean Park, and experience the live magical night-time show “Momentous” at Hong Kong Disneyland Resorts. The group also enjoyed horse racing at Shatin Racecourse and stunning views of the city skyline onboard the Aqualuna cruise and from the HK Sky100 Observation Deck. Every day the group also experienced Hong Kong’s rich international culinary delights by sampling different cuisines in different neighbourhoods.
Successful Trade Engagements
Puneet Kumar, Director, South Asia & Middle East, Hong Kong Tourism Board, said, “We are thrilled to welcome our Indian trade partners to our destination showcase of all the new and refreshed experiences around our incredible city. Our India partners were pleasantly surprised witnessing all the new tourism infrastructure, new developments and new products and were fully convinced that they can create and sell a 6-7 day mono-Hong Kong tour for their clients with so much to see and do in Hong Kong.”
Chirag Agrawal, Co-Founder, TravClan, said, “During the pandemic, Hong Kong has gone through a sea-change in terms of new products and attractions such as M+ Museum and Hong Kong Palace Museum for art and culture enthusiasts and hiking trails for outdoor adventure seekers. The HKTB is taking all the right steps to highlight Hong Kong is back in action as a leisure and MICE tourism destination.”
Networking and Collaboration
During this mega trade familiarisation program, the HKTB also organised a full-day business networking session “Connect Hong Kong” where all the Indian trade partners had an opportunity to meet with over 110 Hong Kong trade partners on pre-scheduled appointments with leading HK attractions, hotels, DMCs and experienced sellers, enabling trade from both sides to network, share industry knowledge, and build connections for close collaborations.
Promoting Hong Kong as a Must-Visit Destination
For the HKTB, India is an important emerging market with huge inbound tourism potential in multiple segments, including leisure travel, fly-cruise holidays, leisure, and MICE. The HKTB deeply values the affection shown by Indian visitors and corporates, as well as the unwavering support from trade partners. With Cathay Pacific Airways connecting Hong Kong seamlessly from Delhi, Mumbai, and Bengaluru, Hong Kong is easily accessible to Indian travellers.
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