Saudi tourism brand ambassador Lionel Messi and his family arrived in Riyadh this morning for an action-packed two-day trip to the capital.
Lionel Messi, the global football icon and his family, have been spotted enjoying a fun-packed family vacation in Riyadh. This is not Messi’s first visit to Saudi Arabia as he had previously visited Jeddah with friends last year. This time around, the Messi family is delighted to be spending quality time together in one of the world’s most exciting new family-friendly destinations.
Discovering the Magic of Saudi Arabia
The Messi family is not the only one that has discovered the magic of Saudi Arabia. Many celebrities like Cristiano Ronaldo and Alicia Keys have also been spotted in the country with their families. Saudi Arabia is quickly becoming one of the most vibrant new family-friendly destinations in the world and for good reason.
Authentic Saudi Farm Experience
The family’s first-day adventure included a visit to an authentic Saudi farm where they witnessed a palm weaving demonstration against the backdrop of majestic palm trees. These trees produce over 1.5 million tonnes of dates annually, which are a central part of Saudi cuisine. The Messi family also enjoyed feeding and playing with the Arabian gazelle, which is part of an ambitious rewilding program.
Diverse Landscape and Year-round Activities
Saudi Arabia has a diverse landscape that can be enjoyed year-round. Visitors can explore the UNESCO-listed oasis of Al-Ahsa or dive into the pristine coral reefs of the country’s 1,700km long Red Sea coast. The highlands of Asir offer a cool and green respite during the hot summer months. The Rub’ Al Khali (Empty Quarter) desert is also a must-visit for anyone looking to experience the majesty of the Arabian desert.
Warm Saudi Welcome and Safe Environment
Saudi Arabia’s warm welcome, known as Hafawa, makes it an ideal destination for families. Riyadh, home to around 8 million people, is also one of the Top 50 Safest Cities in the World according to the Economist Intelligence Unit. Families can explore and enjoy the city’s modern entertainment districts, cultural and historical gems, and immersive outdoor experiences without any safety concerns.
Global Platform for Saudi Arabia
Messi’s visit to Saudi Arabia with his wife and children is giving a global platform to the potential of the market and encouraging people to discover the authentic home of Arabia. The family’s experience will be shared with Messi’s 450M+ followers worldwide, showcasing the best of Saudi to the world.
A Mesmerizingly Unexpected Destination
Saudi Arabia, with a record 93.5 million visits last year, has emerged as one of the most dynamic and diverse, year-round destinations in the world. Riyadh, widely considered one of tourism’s last frontiers, is mesmerizingly unexpected with its bright city lights, music festivals, and range of cuisine from street food to Michelin-starred restaurants.
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