German National Tourist Board to Highlight Sustainable Inbound Tourism at ATM 2023
The German National Tourist Board (GNTB) participating in the Arabian Travel Market (ATM) 2023 by presenting its vision of “Making Tourism More Sustainable” to GCC travel professionals. The GNTB’s campaign slogan “Germany, simply inspiring” emphasizes sustainable aspects across several tourism segments.
Embrace German Nature – Highlighting Natural Landscapes and Activity Holidays
The first segment of the campaign, “Embrace German Nature,” promotes natural landscapes and activity holidays. The GNTB aims to attract environmentally aware GCC tourists who appreciate the unspoiled beauty of Germany’s countryside. The campaign focuses on sustainable activities such as hiking, cycling, and wildlife observation.
Historic Modern Germany – Promoting Cultural Heritage and 51 UNESCO World Heritage Sites
The second segment of the campaign, “Historic Modern Germany,” highlights cultural heritage and 51 UNESCO World Heritage sites. The GNTB focuses on the traditions and customs of rural regions, attracting tourists interested in exploring the country’s rich cultural history.
Feel Good – Sustainable Travel in Germany
The third segment of the campaign, “Feel Good – Sustainable Travel in Germany,” emphasizes environmentally friendly holidays in Germany. The GNTB encourages tourists to reduce their carbon footprint by staying longer and choosing eco-friendly accommodations.
The GNTB’s Commitment to Sustainability
Yamina Sofo, Director at the German National Tourist GCC Office (GNTO GCC), states that the GNTB aims to make a meaningful contribution towards climate change mitigation. They support Germany’s commitment to net zero and strive to increase the number of environmentally aware, inbound GCC tourists. The GNTB aims to present Germany as an all-year-round destination that is not only sustainable but also diverse, accessible, inclusive, resilient, and viable for the future.
Germany’s Growing Popularity as a Sustainable Travel Destination
The GCC region is now Germany’s top-performing inbound source market in Asia and Australasia, with an increase of 117.6% in GCC guests generating almost 1.13 overnight stays during 2022, compared to the same period in 2021. Germany boasts more than 350 spa and health resorts, which the GNTB is focusing on for sustainability-related aspects of health tourism. Germany also has over 200,000 kilometres of walking trails and 70,000 kilometres of long-distance cycle routes, supporting low-impact tourism.
The GNTB’s focus on sustainability aligns with the official ATM 2023 theme “Working Towards Net Zero.” Dubai will host COP28 this year, making sustainable travel a top priority for outbound tour operators and travel agents.
Germany Stand Participants at ATM 2023
Participants in Germany stand at ATM 2023 include Baden-Baden Tourism Board, Düsseldorf Airport, Düsseldorf Tourism Board, Elinor Travel Germany, Frankfurt Airport VIP-Services, Frankfurt Tourism Board, Hommage Luxury Hotels Collection, Hotel Palace Berlin, Ingolstadt Village and Wertheim Village, International Office am Klinikum Solingen GmbH, The Wellem – part of the unbound collection by Hyatt, Wiesbaden Tourism, and visitBerlin.
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