Nestled between the pristine shores of the East Sea and the lush Truong Son Mountains, Banyan Tree Lăng Cô and Angsana Lăng Cô have emerged as two of Central Vietnam’s most distinctive luxury resorts. As part of the integrated Laguna Lăng Cô destination, the properties combine world-class hospitality, immersive wellness experiences, sustainable practices, and exceptional event facilities, making them increasingly attractive to global travellers, including the rapidly growing Indian market. In this exclusive conversation with Franck Rodriguez, General Manager, we explore the resorts’ long-term vision, commitment to responsible luxury, evolving wellness offerings, and the unique experiences that continue to position Lăng Cô as one of Southeast Asia’s most compelling luxury destinations.
Banyan Tree Lăng Cô and Angsana Lăng Cô have established themselves as standout luxury resorts in Central Vietnam. How do you define the core identity and long-term vision of these properties within the wider Banyan Group portfolio?
Banyan Tree and Angsana Lăng Cô represent Banyan Group’s dual-brand strategy, offering both ultra-luxury villa experiences and contemporary lifestyle hospitality within one integrated destination. Located within Laguna Lăng Cô, the resorts occupy a unique position in Central Vietnam, combining beachfront, mountain and lagoon landscapes with extensive leisure infrastructure. As part of Banyan Group’s long-term vision, we aim to further strengthen Lăng Cô’s position as a leading luxury resort destination in Southeast Asia while maintaining a strong commitment to sustainability, community engagement and authentic Vietnamese experiences.
Sustainability and responsible luxury are central to Banyan Group’s philosophy. How are these principles embedded into daily operations and the overall guest experience at Lăng Cô?
Sustainability is embedded across both resorts. We prioritise local employment, support regional suppliers and actively engage in environmental and community initiatives. The design of both resorts was developed to complement the surrounding natural environment, while guest experiences encourage meaningful connections with local culture, nature and heritage. These initiatives allow us to deliver responsible luxury without compromising guest comfort.
Wellness travel is becoming a defining pillar of global luxury tourism. What distinctive wellness offerings or signature experiences set Banyan Tree Lăng Cô and Angsana Lăng Cô apart in the regional market?
Wellness is a key pillar of the Banyan Tree experience. Guests can enjoy award-winning Banyan Tree Spa treatments, private wellness journeys, sleep-focused retreats and immersive wellbeing experiences set against the backdrop of the Truong Son Mountains and East Sea. Angsana complements this with a more active lifestyle offering, including water sports, outdoor recreation and family-oriented activities. Together, the two resorts cater to a broad spectrum of wellness travellers seeking both rejuvenation and adventure.
Vietnam is witnessing growing interest from Indian luxury travellers. What bespoke experiences or services have you developed to cater specifically to this segment?
India is one of our priority growth markets, particularly across luxury leisure, multi-generational family travel, weddings and MICE. To cater to Indian guests, we offer extensive vegetarian dining options, customised group dining experiences and flexible event solutions for celebrations and family gatherings. Our spacious villas and rooms are particularly well suited to larger family groups. We have also increased engagement with the Indian travel trade through dedicated sales initiatives and strategic partnerships to enhance awareness of Lăng Cô as an alternative to more established Southeast Asian destinations.
India is also a key source market for MICE and destination weddings. How well are the resorts positioned for such large-scale events, and what makes Lăng Cô a compelling destination for celebrations and corporate gatherings?
Banyan Tree and Angsana Lăng Cô are exceptionally well positioned for destination weddings, incentive groups and corporate retreats. As part of Laguna Lăng Cô, we offer a diverse range of indoor and outdoor venues, beachfront event spaces, luxury accommodation, championship golf, wellness facilities and curated team-building experiences within a single integrated destination. The ability to host intimate celebrations as well as large-scale multi-day events provides planners with significant flexibility. Combined with convenient access via Da Nang International Airport and the natural beauty of Central Vietnam, Lăng Cô presents a compelling alternative for Indian weddings and MICE programmes seeking exclusivity and privacy.
How do you envision the evolution of luxury hospitality in Central Vietnam over the next 3–5 years, and what role will your resorts play in shaping that growth trajectory?
Banyan Tree and Angsana Lăng Cô are exceptionally well positioned for destination weddings, incentive groups and corporate retreats. As part of Laguna Lăng Cô, we offer a diverse range of indoor and outdoor venues, beachfront event spaces, luxury accommodation, championship golf, wellness facilities and curated team-building experiences within a single integrated destination. The ability to host intimate celebrations as well as large-scale multi-day events provides planners with significant flexibility. Combined with convenient access via Da Nang International Airport and the natural beauty of Central Vietnam, Lăng Cô presents a compelling alternative for Indian weddings and MICE programmes seeking exclusivity and privacy.
Finally, could you share a signature experience or hidden gem within the resort that you believe every guest—especially first-time visitors—should not miss?
For me, it is early morning in Lăng Cô. Before breakfast, when everything is still quiet, and the sun begins to rise over the mountains, the bay is incredibly beautiful. It is a very simple experience, but many guests remember that feeling long after they leave. The way the mountains, lagoon and sea come together at sunrise perfectly captures the tranquillity and natural beauty of the destination. It is one of those moments that allows guests to truly disconnect, appreciate their surroundings and experience what makes Lăng Cô so special. Often, it becomes one of the most memorable highlights of their stay.
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