Basohli, a hidden gem in the mesmerizing land of Jammu and Kashmir, is rapidly gaining recognition as an offbeat tourist destination and a haven for water sports enthusiasts. With its modern facilities and infrastructure, the region is poised to become a major attraction on the global tourist map. The Tourism Department, in collaboration with the Bani Basohli Development Authority, is actively promoting Basohli for adventure tourism, leisure activities, and heritage exploration. Recently, the Directorate of Tourism Jammu and Kashmir organized a remarkable celebration of World Environment Day at the Tourist Reception Centre Basohli, marking yet another step towards its transformation into a thriving hub for tourism.
Exploring Basohli: An Offbeat Adventure
Basohli, situated in the heart of the Jammu region, is an offbeat tourist destination that captivates visitors with its untamed beauty and vibrant culture. The region offers a unique blend of adventure, leisure, and heritage tourism, making it a multifaceted paradise for travellers seeking unforgettable experiences. The Tourism Department is fully committed to promoting offbeat destinations like Basohli and unlocking their immense potential for adventure tourism.
World Environment Day: Promoting Sustainability in Basohli
As part of its continuous efforts to raise awareness about environmental conservation, the Department of Tourism celebrated World Environment Day at the Tourist Reception Centre Basohli. The day-long festivities commenced with an inspiring ‘Eco-Tourism Awareness Rally’ led by local school children, aligning with this year’s theme of “Beat Plastic Pollution.” The rally, supported by the official campaign hashtag #beatplasticpollution, started at the iconic Atal Setu Bridge and concluded at TRC Basohli. The initiative aimed to educate both locals and visitors about the importance of preserving the environment.
Promoting Local Crafts and Artistry
During the World Environment Day celebrations, Secretary to the Government, Tourism Department, J-K, Syed Abid Rasheed Shah (IAS), and DDC Chairman Kathua Col. Mahan Singh inaugurated a ‘Plantation Drive’ to emphasize the significance of green practices. Additionally, visitors had the opportunity to explore the Departmental Stalls showcasing exquisite local Handloom and Handicraft products, which embodied the theme “Humari Kala Humari Pehchann” (Our Art, Our Identity). The event also featured a captivating Basohli Painting exhibition, captivating the audience with its rich cultural heritage. Furthermore, the Department of Handloom, J-K, mesmerized attendees with a live demonstration of traditional charkha spinning.
Basohli: A Vision for the Future
In his address, Syed Abid Rasheed Shah expressed the Tourism Department’s unwavering commitment to promoting Basohli as a premier tourist destination in Jammu and Kashmir. The department aims to position Basohli prominently on the global tourist map, supported by state-of-the-art facilities and infrastructure. To achieve this vision, critical areas requiring attention will be prioritized, with initiatives falling under the ‘Swadesh Darshan’ and other similar schemes of the Union Tourism Ministry. The secretary urged all stakeholders to unite their efforts, forging a collaborative path towards elevating Basohli to unprecedented heights.
Unleashing Adventure: Water Sports Extravaganza
The highlight of the celebrations was the exhilarating display of water sports activities organized by the Tourism Department. Visitors witnessed a thrilling spectacle of adrenaline-pumping adventures, including water skiing, kayaking, and jet skiing. These activities not only catered to adventure seekers but also showcased Basohli’s potential as a hub for water sports enthusiasts. The Department’s commitment to diversifying tourism offerings in Basohli was further demonstrated by mesmerizing cultural performances by the talented artists of the J-K Academy of Art, Culture, and Languages. The audience was treated to captivating folk dance performances, melodious songs, and soul-stirring music, leaving an indelible mark on their hearts.
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