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[dropcap]T[/dropcap]he Adventure Travel Trade Association (ATTA) chooses Bhopal, the capital city of Madhya Pradesh, India, as a destination for its first AdventureNEXT event in Asia. Bhopal witnessed the curtain raiser of this international event, which focuses on adventure tourism by combining marketplace meetings, networking opportunities, inspirational speakers and educational sessions. ATTA also unites countries and destinations in a region with a singular objective, increasing awareness about the abundance of adventure travel opportunities.After successfully hosting events in countries such as Macedonia, Mexico and Jordan, AdventureNEXT selects Bhopal,the city of lakes in Madhya Pradesh, India to host the 3 day event scheduled from 3rd to 5th December, 2018.
AdventureNEXT events travel the globe introducing adventure destinations to international buyers and media while incorporating educational workshops and sessions covering regional topics. This December is India’s time to shine. Embodying the event’s theme, Pulse of Tomorrow, delegates will tune into their professional calling and explore future-driven business opportunities from Madhya Pradesh, the heart of India.
Madhya Pradesh is, quite simply, the ideal trifecta of nature, culture, and activity — a destination primed to host the inaugural AdventureNEXT India. The event focuses on introducing adventure activities and adventure trips not only throughout Madhya Pradesh but also in entire India. The event is targeted at the travel – tour operators and media from across the country. Amongst the entire tour by AdventureNEXT, the adventure destinations in Madhya Pradesh will be of chief emphasis.
Sharing his excitement on the curtain raiser event, Mr.HariRanjanRao (IAS), Principal Secretary Tourism and Managing Director, Madhya Pradesh Tourism Development Board stated, “AdventureNEXT is one of the most significant events of ATTA. This is the association’s first event to be hosted in Asia, and Madhya Pradesh is privileged to have the opportunity to host this event in India in December. We will be showcasing various adventure tourism opportunities across the state by conducting pre and post familiarization trips to various destinations.Undoubtedly, it is an honourable opportunity to present India’s beautiful heritage, and especially MP’s wildlife, handicrafts, pilgrimage and various hidden treasures worth exploring by an international platform such as ATTA. We believe that the tour will captivate the hearts and imagination of every traveler and immerse their senses in the heart of Incredible India.”
Adventure NEXT is going to be a major opportunity to capture India’s religious heritage, mythological, historical, wildlife, and beautiful architectural spots clubbed with physical activities and journals. Through the event, ATTA plans to promote Indian tourism with its natural assets to the world. This is just the beginning, ATTA also plans to introduce more tours which are adventure driven panning across the unexplored exploratory destinations of India.
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