In a remarkable collaboration, the Tourism Authority of Thailand (TAT), Mumbai, joined forces with the Association of Thai Travel Agents (ATTA) to orchestrate the dazzling “Amazing Thailand Roadshow” on October 3, 2023, at the prestigious St. Regis, Mumbai. The objective? To fortify their travel trade connections with India and showcase an array of exciting new tourist attractions.
Exploring the Roadshow with the Association of Thai Travel Agents (ATTA)
The event unfolded in the presence of esteemed dignitaries including Mr. Isada Saovaros, the Director of the Tourism Authority of Thailand (TAT), Mumbai; Mr. Donnawit Poolsawat, Consul-General of the Royal Thai Consulate-General, Mumbai; and Mr. Sisdivachr Cheewarattanaporn, the President of the Association of Thai Travel Agents (ATTA). With over 160 Indian travel agents in attendance, the occasion provided a unique opportunity for meaningful interactions between Indian and Thai travel experts, including attraction proprietors, destination management firms, and an airline representative.
A Gateway to Indian Tourism
TAT Mumbai’s primary aim is to entice more Indian tourists by showcasing Thailand’s hidden gems, offbeat destinations, and novel attractions. Additionally, they are promoting their 5F soft-power pillars: Food, Film, Festival, Fight, and Fashion.
The Vision Behind the Amazing Thailand Roadshow Roadshow
Mr. Isada Saovaros, Director of the Tourism Authority of Thailand (TAT), Mumbai, elucidated the purpose of the roadshow, stating, “The ATTA Amazing Thailand Roadshow not only spotlighted Thailand’s burgeoning allure in the tourism domain but also served as a platform for informed dialogues and the strengthening of trade relations. The unwavering support of the Association of Thailand Travel Agents (ATTA) and the commendable collaboration of our Indian travel industry partners during the Roadshow will significantly contribute to our strategic objective of expanding Thailand’s appeal to Indian tourists.”
A Catalyst for Thailand’s Tourism Future
The “ATTA Amazing Thailand Roadshow 2023” has proven itself to be an indispensable component of Thailand’s long-term tourism vision. It has created a dynamic platform for nurturing travel trade relationships and promoting Thailand as a top-tier destination.
By reimagining and enriching the original content, we’ve highlighted the essence of this remarkable event and the significance it holds in strengthening travel ties between Thailand and India.
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