As India’s appetite for international travel grows, many Indian tourists are setting out and making their mark on global tourism. From the sprawling savannahs of Kenya to the ancient wonders of Jordan, countries are seeing a massive influx of Indian visitors and actively welcoming them with tailored offerings. Here’s why leading destinations are rolling out the red carpet for Indian tourists.
Kenya
Kenya has long been a popular destination for Indian travellers, boasting its unparalleled wildlife and scenic landscapes. In 2019, the country welcomed over 120,000 Indian tourists, which was a record at the time. The pandemic led to a sharp decline in visitors, but by 2022, Kenya had bounced back, with nearly double the number of Indian tourists compared to the previous year, signalling a 93.2% increase. This upward trend continued in 2023, as Kenya set its sights on surpassing pre-pandemic tourist numbers.
Luxury safari companies like Wild Whispers are seeing a noticeable rise in Indian tourists, who are drawn to the unique opportunity to experience Kenya’s iconic wildlife through safaris. “Indian travellers are seeking a balance of adventure and luxury, so our exclusive safaris cater perfectly to that demand,” says a spokesperson from Wild Whispers. The increase in direct flights by airlines like Kenya Airways and Ethiopian Airlines has further made Kenya an accessible destination for Indians who are keen on experiencing nature and luxury.
Bali, Indonesia
Bali has become synonymous with leisure and cultural tourism, particularly for Indian visitors. This Indonesian island has seen a growing influx of tourists from India, thanks to its appeal as a versatile destination that offers everything from beach getaways to cultural integration and wellness retreats.
According to Tria Uma Wisata, a destination management agency in Bali, the island’s popularity with Indians lies in its variety. “Bali caters to everyone! Be it a family vacation, a honeymoon or a destination wedding. Indians love the mix of relaxation, culture and adventure that we offer,” explains a representative. Bali’s Indian-friendly cuisine, coupled with affordable luxury options and hassle-free visa policies, makes it an even more appealing destination.
Dubai, UAE
Al Habtoor City Hotel Collection has long been a favourite among Indian tourists in Dubai, and the city’s appeal continues to grow. With its blend of world-class shopping, fine dining, and family-friendly entertainment, Dubai offers Indians a convenient, luxury-filled escape. Al Habtoor City, renowned for its luxurious hotels and apartments, has observed an increasing demand for more personalized experiences among Indian travellers. “Indian visitors are seeking customized luxury experiences. Dubai’s proximity, frequent flights, and visa-friendly policies make it an ideal short-haul destination for families and luxury seekers alike,” says a spokesperson from the group. This combination of accessibility and opulence has firmly established Dubai as a must-visit destination for Indian travellers.
Jordan
Jordan’s rich historical sites and deep cultural heritage are becoming increasingly popular with Indian tourists. Many are drawn to the country’s iconic landmarks such as Petra, the Dead Sea and Wadi Rum, as well as its deep-rooted cultural ties that resonate with Indian visitors.
According to Plan B Travel and Tourism, Indian tourists are not just coming to Jordan for its breathtaking sites but also for the cultural similarities. “There is a natural connection between Indian tourists and Jordan, from hospitality to cuisine and spiritual landmarks,” notes a spokesperson from Plan B Travel and Tourism. The streamlined visa process has made it easier for Indians to explore Jordan’s ancient wonders and immerse themselves in its history.
The Future of Indian Tourism
The surge in Indian tourism is not a passing trend. With better flight connectivity and destinations increasingly catering to Indian tastes, countries around the world are opening their doors wider to Indians, and the trend shows no signs of slowing down. As more countries embrace Indian travellers and curate experiences that resonate with their interests, this global phenomenon is set to grow, marking a new chapter in international tourism driven by India’s flourishing travel market.
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