Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has officially named Bollywood superstar Katrina Kaif as its Global Brand Ambassador. The partnership comes as part of Visit Maldives’ expansive Summer Sale Campaign, aimed at boosting international tourism by showcasing the country’s pristine natural beauty, vibrant underwater life, and unparalleled luxury experiences.
Katrina Kaif, an internationally acclaimed actress and award-winning entrepreneur, brings global appeal to the campaign. With a celebrated career in Indian cinema and recognition such as the Forbes Icon of Excellence award, Katrina has become a symbol of elegance and empowerment—qualities that align seamlessly with the Maldives’ image as a world-class travel destination.
Sharing her excitement about the role, Katrina stated, “The Maldives represents the pinnacle of luxury and natural beauty, a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
Ibrahim Shiuree, CEO & MD of Visit Maldives, said, “We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”
Currently live in major source markets including the UK, India, Russia, CIS, the DACH region, Italy, Poland, and Spain, the Summer Sale offers attractive deals on luxury resorts, boutique stays, and family-friendly getaways. With this high-profile collaboration and strategic campaign, Visit Maldives aims to drive tourism momentum for Summer 2025 and elevate its presence in the global travel landscape.
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