With various environmentally friendly projects, Middle Eastern travel and tourism professionals promote the ATM 2023 theme, “Working towards net zero.”
In preparations for Arabian Travel Market (ATM) 2023, which will be held at Dubai World Trade Centre (DWTC) from 1-4 May 2023, professionals in travel and tourism from throughout the Middle East discussed the opportunities and problems that sustainable plans should address.
Senior representatives from Amadeus, Colliers International, Dubai’s Department of Economy and Tourism (DET), Dubai College of Tourism, Emaar Hospitality Group, Etihad Aviation Group, Farnek, Hilton, IGH Hotels and Resorts, the Royal Commission of AlUla, TIME Hotels, and Google joined show organiser RX for an in-depth discussion about the upcoming edition of ATM at the meeting, which took place at the InterContinental Dubai – Festival City.
Experts from the public and private sectors will assemble in Dubai for ATM 2023, which will focus on “Working Towards Net Zero,” to discuss the decarbonization of international travel and hospitality.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Next year’s show will be the 30th edition of ATM. To mark this significant milestone, our team plans to unveil a dedicated sustainability pledge for the exhibition, which will comprise 30 short-and long-term goals that we aim to achieve on our corporate journey to net zero.
Members of the ATM Advisory Board investigated a wide range of suggestions to promote sustainability during the 2023 edition, not just for the event but also for all participants. The agenda covered reducing plastic and printed waste, collaborating with partners who share our commitment to the environment, and more.
Future discussions between ATM and its stakeholders will be used to design and put into action a comprehensive set of immediate and long-term practical actions that have the potential to have a beneficial environmental impact.
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