Announcing an Exclusive Long-Term Partnership for Special Projects
Thomas Cook (India) Limited, a premier omnichannel travel services company, along with its group company SOTC Travel, has forged a landmark 24-month strategic partnership with the Korea Tourism Organization (KTO). This collaboration aims to significantly enhance South Korea’s visibility in the rapidly growing Indian travel market, leveraging specialized projects designed to promote tourism across leisure, business, and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments. The Memorandum of Understanding (MOU) was signed by Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, Mr. SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel, and Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization.
A Transformative Collaboration to Drive Awareness & Engagement
This strategic partnership leverages Thomas Cook India and SOTC’s extensive market expertise, customer insights, and digital reach to position South Korea as a preferred travel destination for Indian travellers. The initiative focuses on year-round awareness campaigns, engaging marketing programs, and the development of exclusive and innovative travel packages catering to various customer segments.
Key Highlights of the Partnership:
- Targeted Promotional Campaigns: The collaboration will drive destination awareness through integrated marketing efforts, digital engagement, and influencer collaborations to appeal to India’s fast-evolving travel audience.
- Product Innovation: The partnership will develop tailored travel experiences, focusing on South Korea’s vibrant culture, luxury and wellness retreats, culinary experiences, and adventure tourism.
- Knowledge Exchange: The alliance fosters an exchange of best practices and industry expertise, ensuring the development of high-quality tourism products that cater to the preferences of Indian travellers.
- MICE & Business Travel Boost: South Korea’s world-class infrastructure for business and corporate travel will be promoted to strengthen MICE tourism from India.
South Korea: A Rising Star in the Indian Travel Market
South Korea has witnessed a significant surge in interest among Indian travellers, fueled by the global Hallyu wave—the rising influence of K-pop, K-dramas, and K-beauty. This growing affinity for Korean culture has created a strong demand for immersive travel experiences, spanning historical exploration, vibrant cityscapes, and authentic gastronomic adventures.
Why South Korea is a Must-Visit for Indian Travelers
1. Cultural & Heritage Immersion: South Korea boasts a rich cultural landscape, blending ancient traditions with modern innovation. Popular destinations like Gyeongbokgung Palace, Bukchon Hanok Village, and Jeonju Hanok Village offer deep insights into Korea’s royal and artistic heritage.
2. K-Wave Experiences: K-pop, K-Dramas & K-Beauty: For fans of Korean entertainment, exclusive experiences such as visiting K-drama filming locations, exploring entertainment hubs like Gangnam’s K-Star Road, and indulging in K-beauty skincare rituals create unforgettable memories.
3. Exquisite Korean Cuisine (Hansik): Indian travellers are increasingly drawn to Korea’s vibrant culinary scene. From iconic street food in Myeongdong to authentic experiences such as Kimchi-making workshops and royal Korean banquets, the diverse flavours cater to varied palates.
4. Natural Wonders & Wellness Retreats: Beyond the bustling cities, Korea’s pristine landscapes offer a retreat for nature and wellness seekers. Jeju Island, Gangwon Province, and Jeollanam-do are prime locations for hiking, temple stays, hot springs, and wellness resorts that align with India’s growing wellness travel trend.
5. Advanced MICE & Business Travel Hub: South Korea stands as a leading destination for MICE and corporate tourism, with its cutting-edge convention centres, seamless infrastructure, and business-friendly environment. Cities like Seoul, Busan, and Incheon offer world-class facilities for international conferences and incentive programs.
Industry Leaders Speak on the Landmark Partnership
Rajeev Kale – President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “With new destinations and exciting experiential travel driving demand, South Korea is perfectly positioned to inspire the growing appetite of new-age Indian travellers. Our MOU with the Korea Tourism Organization not only endorses South Korea as a dynamic and vibrant destination but also opens new avenues for enriching travel experiences.
We aim to foster long-term growth across our viable leisure, business, and MICE segments. Our MOU will focus on product development, destination education and marcom to create top-of-mind visibility and drive transactions. By leveraging our expertise in the Indian market, we aim to create greater visibility for South Korea, facilitating seamless travel experiences and fostering memorable, value-driven journeys for our customers”
SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel said, “We are delighted to partner with Korea Tourism Organization. South Korea stands out as a destination that resonates with the evolving preferences of Indian travellers, not just from India’s metros but also regional India’s Tier 2 and 3 markets. With its blend of rich culture, cutting-edge innovation, and exciting experiences, it holds immense potential to captivate a diverse range of travellers.
Our collaboration with the Korea Tourism Organization signifies our shared commitment to enhancing travel experiences for Indian visitors. This partnership is an opportunity to curate distinctive travel products and elevate destination awareness, leveraging joint initiatives that connect with the needs of the Indian market. Together, we aim to elevate the appeal of South Korea and create sustainable growth across leisure, business, and MICE sectors.”
Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization (KTO) said, “We are delighted to formalize this strategic partnership with Thomas Cook India and SOTC Travel, both prominent players in the Indian travel industry. Through this collaboration, we aim to enhance awareness and engagement for South Korea as a premier travel destination among Indian travellers. By leveraging their extensive distribution network, expertise, and innovative approach, we look forward to introducing unique and immersive travel experiences tailored to Indian tourists.”
Looking Ahead: Future of India-South Korea Travel
With this strategic alliance in place, travel to South Korea from India is set to witness exponential growth. The focus on experiential, luxury, and MICE tourism, backed by strong marketing initiatives, ensures that South Korea remains top-of-mind for Indian travellers. As the demand for international travel rebounds, this partnership marks a significant milestone in shaping the future of India-South Korea tourism relations.
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