India to be a hub of mega conferences and exhibitions soon: Additional Secretary, Ministry of Tourism
The India Pavilion at EXPO2020 Dubai, which is presently holding ‘Tourism Fortnight,’ hosted two special seminars to promote sustainable tourism and the MICE sector in India.
The sessions titled ‘Tourism at Crossroads – Mainstreaming sustainability for the future of tourism’ on 9th January and ‘Meet in India: Emerging Hub for Business and Social Events on 12th January, respectively, were attended by key officials from the Ministry of Tourism, Government of India, as well as industry representatives.
The session on MICE tourism was important in highlighting India’s impressive combination of accommodation and conference support facilities that make the country a successful MICE destination globally. The session was addressed byShri Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, Government of India and Chairman, India Convention Promotion Bureauvirtually.
Addressing the session, ‘Meet in India: Emerging Hub for Business and Social Events’, Shri Verma said,“MICE industry is an important contributor to national economies as it contributes to income generation and creates huge employment opportunities, provides an impetus to hospitality services including sectors like accommodation, food and beverages, convention services, transportation, tourism, and entertainment. India possesses excellent convention and hospitality infrastructure, unparalleled cultural, natural attractions and a rapidly growing economy all of which act as catalysts to India emerging as a hub of business and social events.”
He added thatIndia is also a very attractive market for exhibitions keeping in view the rapid economic growth and rising demand from consumers and industry destinations. Another crucial sector that Shri Verma highlighted is that of Wedding Tourism.He said, “Wedding is another important niche area which is growing rapidly, many destinations in the country are emerging as wedding destinations and industry is getting more organized.”
Talking about the roadmap of MICE Tourism in India, Shri Verma said, “Ministry of Tourism is working on the strategy to position India as a MICE destination in the world and a hub of mega conferences and exhibitions. It is working towards creating enabling conditions and institutional framework at the central, state and city level for the growth of the MICE industry. The short-term goal of the Ministry is to enhance India’s share in MICE business to 2% from the current share of approximately 1% to promote the growth of MICE industry in the country.”
The session on Sustainable Tourism, held on 9thJanuary, was also crucial to address key challenges for the tourism sector and the ways in which the future of tourism could be shaped by sustainable and responsible policies and action by the Governments and Private Sector. The session was facilitated by Shri G Kamala Vardhana Rao, Director General, Ministry of Tourism, Government of India, virtually where he highlighted the strengths of India to work towards ensuring sustainable responsible tourism practices.
Addressing the session, ‘Tourism at Crossroads – Mainstreaming sustainability for future of tourism’,Shri Raosaid,“Tourism is one of the important sectors globally as it provides almost 11-13% of employment globally, and ranges between 7-9% of the GDP of many countries. The World Trade Organization (WTO) has clearly defined guidelines for Sustainable Tourism which are to conserve government resources, protect biodiversity while respecting resources of the cultures, benefiting the local communities and to address the needs and benefits of the tourism industry.”
He addedthat planning is a pivotal element of urbanization, and it needs to be addressed meticulously, for future generations to thrive.
The Tourism Fortnight at India Pavilion has hosted various sessions around Medical, Luxury, Adventure, Heritage Tourism as well as discussed, the roadmap for the investment opportunities that lie in the sector, since its inauguration on 3rdJanuary. The sessions have been crucial in showcasing India’s geographical diversity, potential as a tourist destination and highlighting important aspects for the growth of the sector in India.
The Tourism Fortnight will conclude on 15thJanuary 2022.
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