~At Southern Travels’ Golden Jubilee celebration, Tourism Minister also unveiled the company’s new logo~
Southern Travels, a pioneering travel and tourism industry company, celebrated its five-decade anniversary. Tourism Minister G Kishan Reddy launched the Golden Jubilee celebrations and the new brand logo on September 14, 2022, at The Lalit in New Delhi.
In his presence, Southern Travels announced that it is the first company to be awarded 18 rooms and 36 dormitory beds at the Kashi Vishwanath temple grounds.
“Today, I am delighted to manifest and comprehend the contribution of Southern Travel to travel and tourism in South India. Indeed, both have a golden history, a history based on commitments made with people, culture, and time,” said Hon’ble Union Cabinet Minister of Tourism and Culture, Government of India, G Kishan Reddy, adding, “50 years of excellent services, recipient of National Award, 8 times in a row, and the privilege of representing the country at WTM, ITB Berlin, ICCA, ATM, TANA and other events of international repute. And, it is the company’s staunch leadership, guided by ethical values embedded in Indian culture, that has made this possible.”
Southern Travels has been providing travellers with various options since 1970, including individual holidays, fixed departures, incentive holidays, special interest tours, visas, and hotel bookings worldwide. The company is currently on an expansion spree. By March 2023, it will have established a presence as a service provider with Travel Brand Stores in over 50 Indian cities.
“Southern Travel is the first company to be awarded an 18-room + 36 Dormitory Beds facility inside the Kashi Vishwanath Temple Premises/Corridor making Southern Travel a really distinguished player in India’s tourism industry. This will certainly boost the traffic and allow senior citizens and NRIs to experience the Darshan from very closer quarters and comfortably. Apart from this, the company is poised to embark on overseas destinations with ambitious plans and viable strategies to exhibit India’s global vision – from South India to South East Asia by 2024 and gradually into other continents. Presently, the company owns 11 offices across India with a fleet of its own vehicles and caters to over 1.5 Lakhs tourists every year,” mentioned Managing Director of Southern Travels, A Krishna Mohan.
Southern Travels’ journey began when the country’s infrastructure was in its infancy and the travel and tourism sector was not as diverse as it is today, according to Jatinder Paul Singh, CEO of Southern Travels. “The leadership and acumen of Shri Alapati Venkateswara Rao Ji have been a source of inspiration to many budding entrepreneurs in this field,” he said. The journey is not over; we have reached a milestone, but we will continue to spread our wings all over the world.”
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