Saudia’s innovations on introducing Protectasbih for enhanced pilgrimage experience
In a groundbreaking move, Saudia, the esteemed national airline of Saudi Arabia, unveils the world’s premier sanitizing prayer beads, just in time for the revered month of Ramadan and the forthcoming Umrah pilgrimage season. These innovative beads, named Protectasbih, signify a significant leap forward in enhancing the spiritual journey of pilgrims while prioritizing health and hygiene on a global scale.
Redefining Tradition: The Birth of Protectasbih
Crafted through a collaborative effort with creative agencies, Protectasbih prayer beads transcend conventional boundaries by seamlessly merging the profound spiritual practice of tasbih with the invaluable function of hand sanitization. This revolutionary fusion embodies a perfect harmony between cultural tradition and contemporary health consciousness, catering to the evolving needs of modern pilgrims worldwide.
The Science Behind Protectasbih
Employing tea tree oil as its primary sanitizing agent, Protectasbih ensures comprehensive protection against a wide spectrum of bacteria by disrupting their cell membranes. Through an intricate molding process, this oil is seamlessly integrated into a semi-solid compound, resulting in the formation of robust, durable prayer beads that serve both spiritual and hygienic purposes effectively.
A Testament to Commitment: Insights from Saudia’s VP Marketing
Mr. Essam Akhonbay, Vice President of Marketing at Saudia, underscores the airline’s unwavering dedication to the well-being of its guests. He expresses pride in introducing this innovative product, emphasizing its role in enriching the pilgrimage experience and enabling guests to fully immerse themselves in their spiritual odyssey with enhanced peace of mind.
Accessibility and Distribution
As a testament to its commitment to passenger welfare, Saudia ensures the availability of Protectasbih on board, offering pilgrims a healthier and more sanitary journey during their sacred pilgrimage. Furthermore, these pioneering prayer beads have been distributed across the sacred city of Makkah, further extending their accessibility and utility to pilgrims embarking on their spiritual quest.
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