The 33rd edition of SATTE 2026 opened at Yashobhoomi with record participation, bringing together over 2,000 exhibitors representing 3,200+ brands from 60+ countries. Organized by Informa Markets in India, Day 3 witnessed strong buyer-seller engagements, high-level policy discussions, and global destination showcases, setting a dynamic tone for the three-day exhibition.
Addressing the gathering, Omar Abdullah, Chief Minister of Jammu and Kashmir, said, “SATTE 2026 has been good and we hope that the bookings and the tourist flow into Jammu and Kashmir will increase now that the season has started. The Union Territory’s tourism strategy is focused on quality, sustainability and enhancing visitor experience rather than merely chasing international numbers.”
“I’m not particularly interested in foreign tourists if I can secure a strong share of Indian travellers, who today spend significantly more and are highly aspirational. Our priority is to market Jammu & Kashmir across India and ensure that every visitor returns satisfied, valued and eager to come back,” he said.
“Highlighting the government’s vision to develop nine new world-class, sustainable destinations in partnership with the Government of India, he underlined the shift from volume-driven tourism to value-based tourism. He also stressed the importance of strengthening rail connectivity to Srinagar and expanding airport infrastructure in Jammu and Kashmir to support year-round tourism growth.”
Yogesh Mudras, Managing Director, Informa Markets in India, said, “At a time when cultural heritage accounts for over half of India’s tourism revenue, the industry is moving from conversation to structured opportunity. SATTE plays a critical role in that alignment. It is a platform where government stakeholders, industry leaders and international partners engage in outcome-driven dialogue. The business on the showfloor is important, but equally vital are the leadership conversations that shape policy thinking, market maturity and long-term growth. By bringing 2,000+ exhibitors from 60+ countries, SATTE brings together the conversations that shape how India travels and how the world discovers India. That is where its relevance truly lies, as a platform where India’s tourism ecosystem comes together with purpose.”
As SATTE 2026, the focus is on structured business meetings, conference-led insights, and cross-border collaborations, further reinforcing its position as South Asia’s leading travel trade exhibition.
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