NueGo, the flagship inter-city pan-India electric mobility coach brand from GreenCell Mobility, has launched its first-ever brand film showcasing its unwavering commitment to providing the highest level of safety and comfort to its customers. The brand film, which was created by 12 students from Whistling Woods International, showcases NueGo’s determination to raise industry standards and provide a travel experience like no other.
Highlighting Modern Customer Requirements
The brand film is a testament to NueGo’s customer-centric approach, catering to all the demands of modern-day travellers, with a particular emphasis on safety. The campaign showcases the premium services NueGo offers, such as reclining seats, lounges in various cities, more leg space, trained staff, CCTV surveillance, driver monitoring systems, on-time departures, speed limit checks, and a sustainable means of transport. Additionally, it highlights how passengers are taken care of from the boarding point until they reach their destination, ensuring an enjoyable and safe travel experience.
Whistling Woods International: Asia’s Premier Institute of Film, Communication & Creative Arts
Whistling Woods International, Asia’s premier institute of Film, Communication & Creative Arts, founded by renowned filmmaker Subhash Ghai, was responsible for the creation of the NueGo brand film. The 2-minute campaign was filmed in only 2 days in Indore, with editing, voice-over, and music developed exclusively for NueGo, all delivered within 7 working days.
NueGo: Modern, Comfortable and Safe Way to Travel
NueGo, India’s leading inter-city electric bus brand from GreenCell Mobility, successfully plies its fleet across India, primarily on the Bhopal-Indore, Delhi-Chandigarh, Delhi-Dehradun, Delhi-Jaipur, Delhi-Agra, Agra-Jaipur, Bengaluru-Tirupati, and Hyderabad-Vijayawada routes, with more routes set to launch soon. NueGo coaches are fitted with innovative technology and offer end-to-end convenience for inter-city travellers with a focus on safety, punctuality, and seamless customer experience.
Passengers travelling on NueGo coaches are provided with a flight-like experience. Each commuter is guided to their pre-allotted seat, presented with sanitized and fresh disposable rub, water, and tissues when on-boarded mobile charging points, more reclining seats, and trained and courteous coach hosts. With 25 stringent safety checks, including mechanical and electrical inspections, NueGo prioritizes passenger safety above all else.
Digital Campaign Film Release
NueGo has released the campaign film across all of its digital platforms, including YouTube, Instagram, Twitter, Facebook, and LinkedIn. With a strong focus on providing a premium travel experience, NueGo is paving the way for modern, comfortable, and safe travel across India, setting the benchmark for the electric mobility coach industry.
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