The inaugural 1st Marwar Travel Mart brought together key stakeholders from the travel, tourism and hospitality industry to showcase the rich cultural heritage, diverse tourism experiences and immense potential of the Marwar–Thar region.
The event was organised under the esteemed guidance of Chief Patron HH Maharaja Gaj Singh ji of Jodhpur–Marwar, and jointly by the Federation of Hospitality & Tourism of Rajasthan (FHTR), JHARA, and the Department of Tourism, Government of India, with active participation from TAAJ, IHHA, HRAR, and RATO.
The Mart commenced with the traditional ceremonial lamp lighting by Shri Alok Ranjan, District Collector, Jodhpur, at the grand Amritam Palace, marking the formal inauguration of the first edition of the travel mart.
The event provided a dedicated platform to highlight the Marwar region’s distinctive tourism offerings, including its magnificent forts and palaces, desert landscapes, vibrant arts and crafts, traditional culture, luxury hospitality, destination weddings, experiential travel, and rural tourism.
The Mart brought together tour operators, hoteliers, destination wedding planners, event curators, travel writers, bloggers, influencers and tourism stakeholders from different parts of the country. Through business interactions, networking opportunities and destination presentations, participants explored opportunities to develop and promote new tourism products centred around the Marwar–Thar region.
Speaking on the significance of the initiative, stakeholders highlighted the growing demand for short-duration holidays, self-drive journeys and experiential travel. With travellers increasingly seeking immersive four- to five-day experiences, the Marwar–Thar region has the potential to emerge as a complete destination offering a diverse combination of heritage, culture, adventure, luxury and rural experiences.
The focused approach of the Marwar Travel Mart is aimed at strengthening the region’s position in the domestic and international tourism marketplace while encouraging travel trade partners to develop specialised itineraries and short-break products.
From exploring the historic forts and palaces of Jodhpur to experiencing the desert landscape, traditional communities, handicrafts, cuisine and rural life of Marwar, the region offers a compelling blend of history and contemporary hospitality.
The inaugural edition of the 1st Marwar Travel Mart thus served as an important platform for strengthening industry connections, generating business opportunities and presenting the unique tourism identity of Marwar to the wider travel fraternity.
