In collaboration with 2HUB Education, Visit Maldives has launched yet another innovative campaign aimed at Indian tourism trade partners in its continuous ardent effort to grow its presence in India.
2HUB Education’s innovative E-Learning platform will host an interactive session showcasing Maldives’ untapped offers to help Holiday Agents pick the best travel alternatives for their customers.
MMPRC and 2HUB will use the project to encourage Indian travel agents to learn more about the Maldives’ products in order to boost their conversions.
As a result of this training, Travel Agents, Tourism Professionals, and Destination Marketers will better understand the Maldives, helping them boost their product offers, professional portfolio, bookings, brand recognition, and total revenue for their enterprises.
Agents can participate in the programme for free and will receive a certificate after they complete it satisfactorily. Over 500 Indian travel agents will be taught over the course of three months through this programme.
Mr. Thoyyib Mohamed, CEO and Managing Director, Visit Maldives
“India is the most important source market to the Maldives right now. Undoubtedly, the Maldives is one of the top choice destinations in India. We believe that the partnership with 2HUB will help familiarize Indian travel agents with the Maldives. As a result, we believe India will maintain its position and we will see an increase in the arrival figure as well” stated Mr. Thoyyib Mohamed, CEO and Managing Director, Visit Maldives
Mr Anirban Sengupta, COO, 2HUB.
“We are thrilled to be launching this interactive online destination training program showcasing the various facets of The Maldives. We hope that through this specialist program we will provide agents with the knowledge and skills needed to sell the destination more effectively to their customers. The program will offer vast opportunities for Travel Agents to get acquainted with the Maldives through interactive training, quizzes, videos and more. Our singular objective is to provide the necessary support and tools that B2B buyers would need to sell this beautiful destination”, expressed Mr Anirban Sengupta, COO, 2HUB.
For the past two years, India has been the Maldives’ top source market. With the restart of flights, increased connectivity, and an aggressive immunisation campaign, India’s arrival numbers continue to rise.
The Maldives’ hold on the Indian market and involvement with the prominent tourism trade community would be bolstered by this relationship with 2HUB Education.
The Maldives Marketing and Public Relations Corporation (MMPRC) is the government agency in charge of marketing the Maldives as a tourist destination.
MMPRC’s responsibilities include all aspects of marketing and public relations, including research, surveys, master plans, campaigns, advertising, and exposure through conventional media, international public relations companies, and emerging new media.
The company has offices all around the world and engages in business based on market research. MMPRC promotes the Maldives in a number of fairs and roadshows each year (37 in 2019), as well as via targeted campaigns and other activities both abroad and at home.
MMPRC is dedicated to promoting and sustaining the Maldives as one of the world’s top vacation destinations.
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