In the light of the recent rise in Covid-19 cases throughout the world, the eleventh edition of Kerala Travel Mart (KTM), India’s largest tourist industry gathering, has been rescheduled for May 5 to 8 in Kochi.
According to Kerala Tourism Additional Chief Secretary Dr Venu V., Director Shri V.R. Krishna Teja IAS, and KTM Society President Shri Baby Mathew, the event’s inauguration ceremony will be followed by three days of talks at Sagara and Samudrika Convention Centre in Willingdon Island.
They told a virtual media conference, which was also attended by KTM Society’s prior presidents and management committee members, that the KTM meet is critical in the state’s attempts to restore the pandemic-hit tourist sector by drawing people from across the world.
Kerala Travel Mart focus on caravan and Adventure tourism
This edition of KTM will focus on caravan tourism and adventure tourism, following soon after the introduction of the state government’s Caravan Tourism project, ‘Karavan Kerala.’ In addition, globally recognised ethical tourism will get a lot of attention.
KTM arrives at a time when the travel industry is looking forward to embryonic Caravan Tourism, which has the potential to put Kerala on the international tourism map in the same way that Houseboat Tourism did previously.
The government is coordinating efforts across departments to advance Caravan Tourism, a groundbreaking project being developed on a public-private partnership (PPP) basis with private investors, tour operators, and local communities as key stakeholders to ensure a safe, customised, and natural travel experience. KTM will also highlight the government’s tourist activities in upstate Malabar this time.
Given that domestic visitors have resumed travel but numerous international nations have yet to completely restart travel to India after the pandemic-induced limitations were lifted, KTM 2022 will focus more on domestic customers.
KTM has already attracted over 1,100 international and local buyers. Organizers are confident about a gradual rise in their number once the epidemic shows more signs of abatement, having created creative tactics to lure them.
More than 100 journalists from across the world have signed up to cover KTM 2022.
The organisers have planned a pre-KTM trip for journalists and vloggers from across the world to showcase the beauty and diversity of Kerala’s vacation spots. Following the event, a similar voyage will be done for chosen purchasers visiting the May mart.
In March of last year, the KTM hosted a virtual summit, supporting almost 7,000 business meetings that helped the travel sector make significant progress in overcoming the Covid-induced economic crisis. There was a virtual buyers’ meeting with participants from all around the world, including India, at that online event.
Since the emergence of the new coronavirus in the state two years ago, the KTM Society, the country’s largest group in the travel and tourist sector, has been striving to revive the business.
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