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[dropcap]J[/dropcap]umeirah Hotels and Resorts recently conducted a two city roadshow in Mumbai and Delhi, to strengthen the brand’s ties with the Indian travel-trade fraternity.
The roadshow was part of Jumeirah’s newly enhanced focus on India as a source market for its hotels in the UAE, Europe and the Maldives.
Speaking at the roadshow, Linda Lewis, the Vice President for Global Sales Middle East and Asia Pacific, Jumeirah Group, said: “The India market has witnessed a considerable rise in outbound luxury travel in recent years. Given that this demographic seek superior travel and stay experiences; our current portfolio includes hotels and resorts within a number of favored locations; and we are one of the world’s most awarded luxury hotel brands, Jumeirah is well placed to fulfill the requirements of the Indian luxury traveler, including families, couples, the MICE industry and those seeking destination weddings and honeymoons.”
Jumeirah recently signed a direct connectivity partnership with Make My Trip (MMT) India, providing a smooth booking channel for Indian consumers who wish to book Jumeirah hotels around the world. MMT’s acquisition of Golbibo.com in January 2017 makes them the biggest online travel portal in India.
Ms. Lewis continued: “India is a key source market into the UAE and into a number of our other destinations including the UK and Maldives. We are focusing on expanding and consolidating our ties with the FITs and the luxury travel segment to reach out to a larger audience and gain a higher market share. MMT’s reach and presence in India goes above and beyond Tier 1 states. With this in mind, our visibility on this platform will help to increase brand awareness and gain new consumers.”
Jumeirah Group has 11 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al Arab Jumeirah is synonymous with the brand in Dubai, Madinat Jumeirah and Jumeirah Emirates Towers have also proved particularly attractive to the Indian market. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.
New Package for Indian Guests in Jumeirah’s Dubai hotels
In the first half of 2017, 1.3 million travellers from India visited Dubai, making it the emirate’s top source market. At the roadshow, Jumeirah announced an exclusive short-term offer to their guests from India. Those who book to stay at any of the Jumeirah hotels and resorts in Dubai until 21 December will receive a 15% discount on their stay, complimentary daily breakfast and free passes to the largest integrated theme park destination in the region, Dubai Parks and Resorts (DPR) including: BOLLYWOOD PARKS™ Dubai, MOTIONGATE™ Dubai, , LEGOLAND® Dubai and LEGOLAND® Water Park, as well as other attractions under the umbrella of DXB Entertainments, the owner of Dubai Parks and Resorts including; Mattel Play! Town, Hub Zero, The Green Planet, Splash Pad, Roxy Cinema City Walk and Roxy Cinema, The Beach.
Linda Lewis commented: “We are constantly striving to develop our bandwidth of services and considering new ways to personalize and customize each guest’s experience. We are focusing on elevating our services to accommodate the Indian travellers to make them feel at home. More and more choices for accommodation, dining and entertainment that match the trends of the Indian traveler are being made available, and this package is one such example, providing fantastic options for families and couples looking for a holiday before the end of the year.”
Earlier in 2017, Jumeirah appointed Blue Square Consultants to represent the brand with the remit to increase sales to high quality leisure travellers and the MICE sector, via trade shows, webinars, FAMs and marketing associations. They are also responsible for the brand’s India communication programme including content creation, social influencer programmes, media/VIP engagement and event management from segments such as leisure, corporate and events including weddings.
The brand is dedicated to understanding the intricacies of traditional Indian weddings and is mindful of every important detail that forms a part of the culture. While in India, associates of Jumeirah Group met with wedding planners in both Mumbai and Delhi to gain stronger leverage in the wedding segment.
Jumeirah Hotels and Resort recently scooped 8 trophies at the Middle East version of the World Travel Awards including Middle East’s Leading Luxury Hotel Brand 2017. The news comes shortly after Jumeirah Al Naseem was voted ‘Best Hotel in the Middle East’ by the prestigious Prix Villegiature in France.