Uttarakhand Tourism Development Board (UTDB) has unveiled Jadung, the first village from the Tibet border, as the latest addition to the state’s tourism destinations. Jadung is an old border village located in Uttarkashi and is among the five villages that UTDB aims to rehabilitate and transform into a sustainable tourism destination for Astro tourism, Trekking, Hiking, Nature Camps & Tribal Culture, among others.
Exploring Jadung: A Village Frozen in Time
Nestled amidst the awe-inspiring Himalayas, Jadung is a village that is frozen in time. It is situated at an altitude of approximately 3800 meters and is about 45-50 kilometres from Harsil. The village boasts of unmatched scenic beauty, with its snow-capped mountains and lush green valleys. Jadung is a testament to the state’s efforts to develop border villages through sustainable and responsible tourism, which aligns with the Central Government’s vision of creating vibrant border villages.
Shri Satpal Maharaj, Hon’ble Minister of Tourism, Irrigation, Culture, PWD, Government of Uttarakhand, while flagging the first FAM tour to Jadung, expressed his excitement about the new initiative, stating, “We are delighted to announce ‘JADUNG’ as Uttarakhand’s latest tourism destination. This is a great opportunity for visitors to experience the unique culture and beauty of Uttarakhand. We are committed to promoting responsible and sustainable tourism in the state, and with the introduction of Astro Tourism we hope that this initiative will benefit the local communities and further help promote the state’s tourism sector.”
The First FAM Tour of Jadung
The first FAM tour of 25 special invitees includes various adventure tourism industry experts, Astro tourism experts, Media and officials from the Ministry of Tourism & UTDB. The team will also visit Harsil, Bagori, Mukhwa, Dharali, & Nelong Valley in Uttarkashi district Uttaranchal.
Astro tourism enthusiasts can marvel at the stunning night sky, which is free from light pollution and offers an excellent opportunity for stargazing. UTDB’s involvement in this initiative will not only help to promote tourism in Jadung but also encourage sustainable tourism practices in the region, leading to the conservation of the local environment, culture, and community.
Shri. Sachin Kurve, IAS, Secretary of Tourism and CEO of UTDB, Government of Uttarakhand, commented “Visitors to Jadung can enjoy a one-of-a-kind experience that combines stunning natural beauty, thrilling adventure activities, rich cultural heritage and eco-friendly tourism options. With this initiative, we aim to showcase the rich cultural heritage and natural beauty of Uttarakhand and create more opportunities for tourism in the state. The board has also been working towards developing and promoting lesser-known destinations in Uttarakhand, such as Jadung, to reduce the pressure on popular tourist destinations and promote sustainable tourism across the state.”
Jadung: A Hub for Special Interest Tourism
In addition to its natural beauty, Jadung is also a hub for special interest tourism. Visitors can immerse themselves in the traditional culture of Uttarakhand and enjoy a wide range of activities, including trekking, hiking, and nature camps. The village’s unique location makes it an ideal destination for Astro tourism enthusiasts, who can marvel at the stunning night sky, which is free from light pollution.
Sustainable Tourism Practices in Jadung
UTDB’s involvement in the initiative to promote Jadung as a sustainable tourism destination is commendable. This will not only boost tourism in the region but also encourage sustainable tourism practices that lead to the conservation of the local environment, culture, and community. By rehabilitating and transforming the border villages into sustainable tourism destinations, UTDB is contributing to the Central Government’s vision of creating vibrant border villages.
For adventure lovers, Jadung and its surroundings offer an array of activities such as trekking, hiking, and Bird Watching as well as nature camps. Visitors can also immerse themselves in the local culture by experiencing the tribal culture and traditional architecture.
Overall, Jadung offers a rare opportunity for travellers to explore a destination that retains its natural charm and remains untouched by commercialisation. UTDB’s initiatives to revamp old border villages of India such as Jadung show their commitment towards the development of sustainable tourism in Uttarakhand.
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