Germany will benefit from pent-up demand from high-spending GCC nationals once travel restrictions have been lifted
Germany and Berlin, in particular, are popular destinations for GCC residents due to their unique culture, craftsmanship, nature and culinary experiences.
Having vaccinated over 70% of the country’s population, the UAE, plus Saudi Arabia top the list of target inbound nations
The German National Tourist Board (GNTB) is participating at Arabian Travel Market (ATM) this week at the Dubai World Trade Centre (DWTC), which is the first international travel trade event to be held in person since the outbreak.
By showcasing the exciting facets and flair of Germany, such as customs, crafts, local food and drink, culture and architecture, and the varied countryside and nature on the doorstep of many German cities, the GNTB hoped to raise awareness of what Germany, and particularly Berlin, has to offer city, nature, and culture enthusiasts living in the GCC countries.
Berlin, Germany’s capital, is also looking forward to welcome visitors from the Gulf Cooperation Council (GCC) to experience a reimagined city with something new to discover around every corner, space for free spirits, and a unique blend of legacy and innovation.
Despite a difficult year, many landmark projects in the city were completed this year, including the reopening of Berlin’s leading art addresses, the Neue Nationalgalerie at the Kulturforum, and the reopening of the reconstructed city palace, the prestigious Humboldt Forum, underscoring the fascinating nature of this ever-changing city.
In addition, a new stretch of the U5 metro line connects Berlin’s various cultural attractions, and the new international Berlin airport (BER) has opened, signaling increased global links at a challenging time for the tourism and congress industries.
Under the Berlin Health Excellence Initiative, which was announced by visit Berlin in early 2020, the city will also welcome medical tourists from the Middle East who are looking for ‘Made in Berlin’ medical knowledge and cutting-edge medical treatments.
“With the success of the national vaccination programmes in the GCC countries,
Speaking at the press conference at Arabian Travel Market in Dubai, said Yamina Sofo,
particularly in the UAE where more than 11.5 million doses have been administered so far (over 70% of the UAE population have received vaccines and 40% are fully vaccinated), we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by end of 2022.
“It gives us immense pleasure to be here, at ATM, to showcase our unique German culture to not only GCC travellers but outbound tourists across the Middle East. We hope to encourage demand for city and nature holidays coupled with sustainable tourism, which draws attention to the many different ways of discovering Destination
Germany with its wide range of traditions and attractions,” Sofo added.
Director Sales & Marketing, German National Tourist Office Gulf Countries (GNTO),
Germany is a popular destination for Gulf visitors, with 1.6 million overnight visits recorded in 2019 and a target of 3.6 million overnight stays by 2030.
Germany has a broad tourism offering centred on its distinct culture, craftsmanship, natural wonders, and gastronomic delights. Many cities embody the German character, from half-timbered architecture to contemporary street art, which complements the country’s rich and varied traditions and customs, which were often established centuries ago.
“Like no other city, Berlin is poised for yet another new start in 2021 – off into the future – when we emerge from the COVID-19 pandemic. Whatever the changes to our city, Berlin always retains an irresistible fascination and a multitude of possibilities – from big-city thrills to unwinding, from adventures to relaxation, and from inspiring culinary adventures to traditional food and drink.
Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, CEO, visitBerlin, said:
added Ralf Ostendorf, Director Market Management and Market & Media Relations
“As a vibrant cosmopolitan city, you can explore the living history, internationally renowned museums, unique galleries, UNESCO sites and major historical buildings. Still, there is also, space for waterside activities and beautiful countryside to discover around the city.
Manager Asia, Australia, Middle East, visitBerlin
The ATM 2021 in-person event will be held at DWTC on the 18th and 19th of May. It’s a big part of Arabian Travel Week, which includes things like exhibitions, seminars, breakfast briefings, awards, product launches, and networking opportunities. A week later, a virtual version of ATM will air, complementing and reaching a bigger audience than ever before.
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