The Georgian National Tourism Administration (GNTA) successfully concluded its two-city roadshow series in Chennai and Bengaluru, reaffirming India’s growing importance as a key source market and spotlighting Georgia as one of the most exciting emerging destinations for Indian travellers. Centred around the destination’s campaign message, “Yeh Dil Phir Jeene Laga,” the roadshows showcased Georgia’s unique blend of culture, nature, gastronomy, adventure, and warm hospitality. Often referred to as “Europe’s Best Kept Secret,” Georgia continues to capture the imagination of Indian travellers seeking authentic and enriching travel experiences beyond traditional European destinations.
The events brought together leading travel trade professionals for destination presentations, networking sessions, and one-on-one business meetings. The roadshows also served as a valuable platform for GNTA to engage directly with the travel trade, exchange market insights, and explore new opportunities to further drive tourism growth from India.
The events were graced by H.E. Vakhtang Jaoshvili, Ambassador Extraordinary and Plenipotentiary of Georgia to India, and Counsellor Ketevan Lagvilava, both of whom highlighted the strategic importance of the Indian market and the growing tourism ties between the two countries.
A strong delegation of Georgian tourism partners, including Travel Vibes Georgia, Georgian Travel Group, Travel Door, Arrival DMC, Vector Travel, Kazin DMC, Georgian BUS, Georgia by Car, Nomads of Georgia, Turalux Holiday Travel Company, participated in the roadshows. Through dedicated business meetings, attendees gained deeper insights into Georgia’s diverse tourism offerings and tailored travel experiences.
Speaking on the occasion, Rozalia Jomidava, Chief Specialist, Brand Development Department, Ministry of Economy and Sustainable Development of Georgia, Georgian National Tourism Administration, said, “India remains one of Georgia’s most promising tourism markets. With a remarkable 40% growth in Indian visitor arrivals last year, we are witnessing increasing interest in Georgia among Indian travellers. We are encouraged by the response received in Chennai and Bengaluru and remain committed to strengthening our engagement with the travel trade while showcasing the experiences that make Georgia a year-round destination.”
Munnmunn Marwah, COO, MMGY Think Strawberries, added, “The enthusiasm witnessed across both cities reflects the growing demand for unique international destinations among Indian travellers. Through a strategic combination of trade engagement, marketing initiatives, training programmes, and partnerships, we have been actively building awareness and preference for Georgia in the market. With strong momentum already in place, we are confident that Georgia will continue its growth trajectory and welcome even more Indian travellers in the coming year.“
The successful roadshows mark another milestone in GNTA’s ongoing efforts to deepen its presence in India. As awareness continues to grow, Georgia is well-positioned to inspire a new generation of Indian travellers seeking unforgettable journeys, meaningful cultural connections, and experiences that truly make them feel that “Yeh Dil Phir Jeene Laga.”
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