Prime Minister dedicates and launches 52 tourism sector projects worth more than Rs 1400 crores under Swadesh Darshan and PRASHAD Scheme
India’s rich tapestry of culture, spirituality, and heritage has long been a magnet for travellers seeking to immerse themselves in its wonders. In a groundbreaking move to bolster the nation’s tourism sector, Prime Minister Narendra Modi has dedicated and launched a staggering 52 tourism infrastructure projects, signalling a renaissance in India’s tourism landscape. Under the Swadesh Darshan and Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) schemes, these projects, valued at over Rs 1400 crores, promise to redefine the visitor experience across the country.
Unveiling Monumental Initiatives
Prime Minister Modi, through the marvels of technology, inaugurated nine tourism infrastructure projects worth Rs. 469 Crore via Video Conferencing from Srinagar. These projects, a testament to the government’s commitment to enhancing tourism infrastructure, span diverse regions of India, each promising unique experiences for travellers.
In addition to these, 43 other projects totalling Rs. 963 Crore were also launched, further amplifying the impact of the Swadesh Darshan and PRASHAD schemes. These initiatives, meticulously planned and executed, underscore the government’s vision to unlock the true potential of India’s tourism sector.
A Glimpse into the Projects
The projects unveiled encompass a spectrum of interventions aimed at enriching the visitor experience. From pilgrim facilitation centres to ghat development, façade illumination, and sound & light shows, each endeavour is meticulously crafted to enhance accessibility, safety, and overall enjoyment for tourists.
Some notable projects include the development of pilgrimage and heritage sites across Andhra Pradesh, Bihar, Goa, Himachal Pradesh, Karnataka, Madhya Pradesh, Mizoram, Puducherry, Rajasthan, Tamil Nadu, and Telangana. These initiatives not only showcase India’s diverse cultural tapestry but also aim to invigorate local economies through tourism-led development.
Visionary Campaigns for Tourism Promotion
Complementing the infrastructure projects are visionary campaigns launched by Prime Minister Modi to propel India’s tourism narrative onto the global stage. The ‘Dekho Apna Desh People’s Choice 2024’ initiative invites citizens to participate in a nationwide poll to identify the most preferred tourist attractions across various categories. This inclusive approach seeks to align tourism development efforts with the preferences and aspirations of the people, fostering a sense of ownership and pride in India’s rich heritage.
Furthermore, the Chalo India Global Diaspora Campaign aims to harness the collective strength of the Indian diaspora in promoting India as a premier tourist destination. By encouraging members of the diaspora to become ambassadors for ‘Incredible India,’ the campaign endeavours to amplify India’s tourism narrative on a global scale, fostering deeper connections and promoting cultural exchange.
Sustainable Destination Development
Recognizing the imperative of sustainable tourism development, the Ministry of Tourism has formulated the Challenge Based Destination Development (CBDD) scheme. This innovative approach seeks to develop destinations through competition, convergence, and strategic alignment with India’s tourism priorities. By fostering responsible tourism practices, CBDD aims to ensure the long-term viability and resilience of India’s tourism assets, thereby safeguarding them for future generations.
Transformative Schemes for Tourism Growth
The unveiling of Swadesh Darshan Scheme 2.0 marks a significant milestone in India’s tourism journey. With a renewed focus on integrated destination development, the scheme seeks to create a robust framework for sustainable and responsible tourism in partnership with states, union territories, and local governments. By leveraging the unique offerings of each destination, Swadesh Darshan 2.0 aims to unlock their full potential, thereby driving economic growth and creating employment opportunities.
A Call to Action
As India embarks on this transformative journey in tourism, there’s a collective call to action for stakeholders across the ecosystem. Prime Minister Modi’s exhortation to tourists to allocate a portion of their budget towards purchasing local items from communities at tourist destinations underscores the importance of responsible tourism practices. By patronizing local artisans and businesses, travellers can contribute to the socio-economic development of host communities, fostering inclusive growth and empowerment.
In conclusion, India’s tourism renaissance under the visionary leadership of Prime Minister Narendra Modi promises to unlock the country’s vast potential as a premier tourist destination. With a strategic focus on infrastructure development, promotion, and sustainability, these initiatives are poised to propel India onto the global tourism stage, beckoning travellers from far and wide to experience the magic of ‘Incredible India.’
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