Dubai Department of Economy and Tourism and Emirates deepen partnership to strengthen the city’s position as a leading global business destination
In a landmark move aimed at fortifying Dubai’s standing as a premier global business hub, the Dubai Department of Economy and Tourism (DET) and Emirates have solidified a strategic partnership. This collaboration marks a pivotal moment in Dubai’s journey towards becoming a powerhouse for trade, tourism, and investment on the world stage.
The Partnership
The strategic partnership between DET and Emirates signifies a concerted effort to amplify international endeavours and enhance Dubai’s prominence as a hub for business and leisure. Rooted in their longstanding relationship and shared success in tourism promotion, this collaboration underscores their unwavering commitment to realizing the objectives outlined in the Dubai Economic Agenda, D33.
Key Figures Involved
The agreement was formalized during the Arabian Travel Market, with the presence of key dignitaries including His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, and His Excellency Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism. The agreement was officially signed by His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer.
Commitment to Visionary Leadership
His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, DET is committed to developing and leveraging partnerships that can contribute towards achieving the city’s ambitious D33 goals. DET and Emirates have already built a powerful collaborative relationship in recent years, and this new MoU further enhances our ability to reach, engage with, and attract business audiences around the world. A key driver of Dubai’s tourism and wider economic growth has been the city’s international connectivity, propelled by Emirates’ global network and reputation as a leading airline, and we look forward to continuing to work closely with Emirates to make Dubai the best city to visit, live and work in.”
Elevating Dubai’s Economic Status
Adnan Kazim remarked on the newly-inked cooperation with DET: “Dubai is already a magnet for so many international companies, entrepreneurs and family businesses with its business and investor-friendly climate and landscape, favourable trading conditions and high standards of living. We’re committed to elevating Dubai’s global economic hub status with our
partners at DET to increase its visibility across our network of over 140 cities and beyond through a gamut of promotional activities. We’re also working hard to grow our network and connectivity to complement Dubai’s already formidable trade map. DET’s and Emirates’ coordinated and robust strategy will support our visionary leadership’s goals of doubling the size
of Dubai’s economy over the next decade and reinforce its position among the top three global cities.”
Target Audience and Objectives
The strategic partnership endeavours to promote Dubai’s robust business ecosystem, strategic location, unparalleled connectivity, business-friendly policies, modern infrastructure, and innovation-driven economy. The target audience includes corporates, multinational companies, family businesses, and global investors seeking to capitalize on Dubai’s rapid economic growth and strategic advantages.
Collaborative Initiatives
The partnership encompasses a range of initiatives designed to amplify Dubai’s appeal as a global business hub. These initiatives include:
- Marketing Campaigns: Joint marketing campaigns will spotlight Dubai as a pivotal transit point for cargo and passengers, showcasing its logistical capabilities and strategic advantages.
- Logistics Solutions: Access to a diverse range of services and solutions will streamline global logistics operations, facilitating trade and commerce.
- Market Insights: Sharing market insights will enhance awareness and favorability of Dubai as a hub for business, trade, and investment, providing valuable intelligence to stakeholders.
- Events and Conferences: Collaborative participation in global events and conferences will strengthen relationships with the international business community, with Emirates designated as the ‘Preferred Airline Partner,’ further amplifying Dubai’s global presence.
Dubai’s Economic Landscape
Dubai has emerged as one of the world’s most dynamic economies, attracting multinationals, startups, family businesses, and entrepreneurs keen on tapping into the Middle East, Africa, and South Asia markets. With a combined catchment area of over 1.7 billion people, Dubai offers state-of-the-art logistics parks, economic free zones, and a robust transport network, making it an ideal hub for businesses looking to expand their reach in the region.
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