Before taking over as Deputy Director General Dr Trust HJ Lin has served the post of Director – India, New Zealand, Australia, Singapore & Middle East presenting Taiwan Tourism Bureau.
Travel Mail Desk – New Delhi: Dr Trust HJ Lin who has been leading Taiwan Tourism Bureau in India along with a host of other regions, has been recently appointed as Deputy Director General, Taiwan Tourism Bureau. In his new role, Dr Trust will be supporting the Director General in leading the tourism bureau to greater heights with his experience and international network with trade, tourism and countries globally.
Dr Trust has steered the Taiwan Southbound policy announced by President Tsai Ing-wen in 2016 that aimed at enhancing cooperation and exchange between Taiwan and 18 countries in Southeast Asia, South Asia and Australasia. During his tenure Taiwan started to invest and emphasize in growing their market presence in India and attracting Indian travellers (from holiday and MICE/B2B) which witnessed an expansion of tourism opportunities and a 7-fold growth in tourism from India in the past few years.
Dr Trust will also lead the post-COVID revival of tourism from both an inbound and outbound perspective, with his PhD in Strategic Management serving as an essential tool in leading the new phase of Tourism.
Past Accolades and Achievements of Dr. Trust HJ Lin
Among the accolades received have been awards for promotion of Marine Tourism, the Tourism Bureau Innovation Award, and several B2B awards and acknowledgement by various event and conference organisers. Under his leadership, Taiwan Tourism organised outreach activities in six major cities of India, major airports, Mumbai metro and the more recent ‘Holiday for Healing’ outlook which will define the nature of tourist itineraries in the post-Covid scenario.
India will continue to remain a key country in the long term tourism outlook of Taiwan, however the pace of promotion and outreach by the island nation is currently affected due to the severity of the pandemic.
In spite of the pace of promotion and outreach by the island nation being affected due to the severity of the pandemic, India’s rising momentum to be a key country for the long term tourism outlook of Taiwan seems to be nowhere near slowing down.
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