As part of the Sales Mission to India Series 2, the Director General, Mr Mohd Amirul Rizal Abdul Rahim, visited and monitored the ongoing in-market advertising campaign with Metro Mumbai, strengthening Tourism Malaysia’s visibility and outreach in one of India’s key travel markets.
Initiated in collaboration with Adanacc Inc India, the month-long campaign commenced on 10 August 2026, bringing the “Chalo Malaysia – Let’s Go Malaysia” campaign directly to commuters across Mumbai. The initiative aims to create stronger awareness of Malaysia as a preferred holiday destination while tapping into the growing potential of Indian travellers and passengers commuting across the city.
The campaign features train wrapping and digital billboards, creating high-visibility touchpoints throughout the Mumbai Metro network. Travellers can also discover attractive Malaysia holiday packages starting from ₹11,000, with details and promotional offers conveniently accessible through the QR code featured inside the trains.
During the visit, the Director General also reviewed the campaign’s visibility and implementation in the market, reaffirming Tourism Malaysia’s commitment to leveraging innovative and high-impact advertising platforms to reach more Indian travellers.
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