Cathay Pacific is thrilled to introduce its latest inflight safety video, which not only ensures the safety of passengers but also captures the vibrant essence of Hong Kong. This innovative video is a testament to the airline’s dedication to showcasing the dynamic spirit of its home city while delivering essential safety demonstrations.
A Collaboration That Highlights Hong Kong’s Charm
The new inflight safety video was created in close partnership with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD). This collaboration ensures that the video not only meets all necessary safety protocols but also educates passengers in an engaging and informative manner. The video highlights the electrifying energy and vibrancy of Hong Kong, making the safety procedures memorable and enjoyable for travellers.
Promoting Hong Kong as a Premier Destination
Cathay Pacific, with its deep roots in Hong Kong, is committed to promoting the city as a premier destination for travellers from around the world. The safety demonstrations in the video are intertwined with the unique charms of Hong Kong, featuring iconic landmarks, bustling activities, world-class arts and cultural attractions, and stunning natural landscapes.
Iconic Locations and Immersive Experiences
The video takes passengers on a visual journey through various iconic locations in Hong Kong. Here are some of the standout scenes:
- Dai Pai Dong: The “no smoking” announcement is set in a traditional dai pai dong, offering a quintessential local dining experience.
- Dragon Boat Race: The life jacket demonstration takes place amidst an exhilarating dragon boat race, showcasing the city’s vibrant cultural heritage.
- Shek O Beach: This serene beach sets the scene for emergency and pre-take-off procedures, highlighting Hong Kong’s natural beauty.
- Causeway Bay: Known as a shopping paradise, this location adds a lively backdrop for safety instructions.
- Xiqu Centre: Located in the West Kowloon Cultural District, this cultural hub features in the video, emphasizing Hong Kong’s rich artistic offerings.
- The Peak Tram: This iconic tramway provides a stunning view of the city, making the safety message even more impactful.
- Tin Hau Temple: The historic temple in Yau Ma Tei adds a touch of tradition and history to the video.
- Clearwater Bay Country Park: The tranquil park rounds off the visual journey, showcasing Hong Kong’s lush green spaces.
Launch Event at The Sky Lounge
To mark the launch of the new inflight safety video, Cathay Pacific hosted a preview event at The Sky Lounge, The Upper House, on 26 July. The event was graced by Cathay Chief Customer and Commercial Officer Lavinia Lau, along with distinguished guests including Hong Kong Tourism Board Executive Director Dane Cheng and Commissioner for Tourism Vivian Sum.
Celebrating the Launch
During the preview event, Cathay Pacific’s leadership team, along with representatives from the HKTB and CAD, celebrated the unveiling of the video. The event underscored the airline’s commitment to safety and its dedication to promoting Hong Kong as a vibrant and must-visit destination.
A Message from Cathay Pacific’s Leadership
Cathay Pacific’s Lavinia Lau said: “At Cathay Pacific, safety has always been at the heart of everything we do, and this new video embodies our commitment to keeping our customers informed and prepared while fostering our Move Beyond spirit. We wanted to put our spin on the video and create something truly memorable that resonates with our global audience and showcases the true essence of our home city on the move. We are deeply appreciative of the support from HKTB and CAD, which has allowed us to weave together inflight safety information and the vibrant offerings of Hong Kong in a gripping video.”
The Role of the Hong Kong Tourism Board
Hong Kong Tourism Board’s Dane Cheng expressed his delight in the partnership: “HKTB and Cathay Pacific have been long-time partners in promoting Hong Kong’s tourism excellence to visitors worldwide. We are excited to join hands to showcase Hong Kong’s vibrant, diverse and unique east-meets-west experiences through this video, which reaches millions of travellers from all around the world every year. I believe the creative presentation will inspire visitors to submerge themselves in all that Hong Kong has to offer firsthand and enjoy every moment here.”
A New Era of Inflight Safety Videos
The new inflight safety video will replace the previous version, which was introduced over seven years ago. Starting from 1 August 2024, the video will be progressively rolled out across all Cathay Pacific flights.
Commitment to Safety and Operational Excellence
As the first airline in Asia to join the IATA Turbulence Aware Platform in 2023, Cathay Pacific continues to demonstrate its commitment to enhancing safety and operational excellence. This new safety video is a part of the airline’s ongoing efforts to elevate the flying experience for its customers.
Watch the Video and Learn More
To watch the new inflight safety video, please click here.
For more information, visit www.cathay.com.
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