To Boost MICE Tourism, South Korea is gearing up to welcome a significant delegation of financial professionals hailing from India as part of their corporate tour. Comprising a substantial group of 3,400 employees from various regions of India, this entourage is slated to visit South Korea from October 11 to October 30. Their journey forms a vital component of their International Training Programs.
MICE Tourism Gaining Momentum
MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism from India to South Korea has been on the rise this year. A multitude of Indian corporations spanning diverse industries are sending their employees for meetings, incentive tours, and more. This burgeoning trend has contributed to a surge in the overall number of travellers from India to South Korea, which reached 71,715 by the close of August.
A Word from Mr. Myongkil Yun, Director of KTO India
Mr. Myongkil Yun, the Director of KTO India, shared his thoughts on this remarkable development. He stated, “MICE has consistently been a focal point for us in India. Witnessing the growing interest and the tangible increase in travel to South Korea, it is evident that our promotional endeavours are yielding positive results. KTO continually updates incentive programs for MICE groups, ensuring that they enjoy the finest benefits when selecting Korea as their preferred destination. One such initiative is the introduction of ‘Korea Unique Venues.'”
Exploring Korea’s Unique Venues
Korea Unique Venues are specialized spaces and facilities that offer an extraordinary experience, showcasing the unique characteristics and charm of South Korea while providing a perfect setting for hosting MICE events. KTO extends additional support for incentives and corporate events that incorporate a Korea Unique Venue into their itineraries. This support encompasses various aspects such as entrance fees, rental fees, banquets, experience programs, and more. In the current year, South Korea boasts a total of 52 Korea Unique Venues, ensuring an array of options across the country.
MICE Promotion in 2023
To further promote MICE tourism in 2023, the Korea Tourism Organization (KTO) India office is orchestrating an extensive MICE Roadshow in Mumbai on October 11th. This all-encompassing event, hosted at the luxurious Four Seasons in Mumbai, features a day-long Travel Mart and an enthralling Korea MICE Night during the evening.
The surge in MICE movement from India to South Korea is a testament to the increasing appeal of South Korea as a preferred destination for corporate gatherings and events. With the ongoing efforts of the Korea Tourism Organization (KTO) to enhance the MICE experience, the future of this burgeoning trend looks promising. As more unique venues and incentives are introduced, South Korea is set to continue its ascent as a top choice for MICE travel.
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