Azerbaijan Tourism Board (ATB), together with Absheron Hotel Group, organised two different familiarisation trips for tourism industry representatives from Türkiye. Throughout the program, a total of 22 industry professionals explored Azerbaijan’s winter and business tourism potential, as well as its cultural heritage and national cuisine.
The program began with an introduction to Baku’s modern attractions and cultural landmarks, followed by a visit to Shahdag Mountain Resort, where participants discovered Azerbaijan’s winter tourism offerings.
Both programs concluded with B2B meetings attended by around 60 tourism industry representatives. During the sessions, participants received an overview of Azerbaijan’s business-event infrastructure, including modern venues, hotel meeting facilities, and premium accommodation options.
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