Signum Hotels & Resorts, one of India’s fastest-growing hotel management companies, has announced a strategic partnership with Wyndham Hotels & Resorts, the world’s largest hotel franchising company, to expand its presence in India, the United Kingdom, and the United Arab Emirates. This collaboration will see hotels managed by Signum Hotels operating under the prestigious Trademark Collection by Wyndham, a globally recognized upscale soft brand. With a shared commitment to exceptional hospitality, this partnership aims to add 5,000 keys over the next five years, strengthening both companies’ market presence and enhancing guest experiences.
A Game-Changing Partnership in Global Hospitality
The hospitality industry is constantly evolving, and independent hotel owners seek strong brand affiliations to remain competitive. The partnership between Signum Hotels & Resorts and Wyndham Hotels & Resorts is set to bring world-class standards, extensive marketing reach, and enhanced operational efficiency to the growing hotel markets in India, the UK, and the UAE.
Dimitris Manikis, President of Europe, Middle East, Eurasia, and Africa (EMEA) for Wyndham Hotels & Resorts said: “Independent hotel owners in India, the UK, and the UAE are looking for strong partners to help them compete in a dynamic hospitality landscape. Through this collaboration, we are combining Signum Hotels’ strong regional footprint and management expertise with the Wyndham Advantage under the umbrella of our Trademark by Wyndham brand. Our powerful distribution network, our global and regional sales teams, our marketing support, and our award-winning loyalty program make Wyndham the right partner for growth. Together, we are creating new opportunities for hotel owners, enhancing guest experiences, and strengthening our presence in these key regions.”
Expanding Signum’s Footprint in Key Markets
“Partnering with Wyndham Hotels, a globally renowned brand, marks a significant milestone for Signum Hotels as we take a major step forward in strengthening our presence across India, the UK, and the UAE. These regions already feature a substantial inventory of our serviced apartments, and this collaboration further solidifies our commitment to expanding our footprint and delivering exceptional hospitality experiences,” said Mehul Sharma, Founder & CEO, of Signum Hotels and Resorts.
Signum Hotels currently manages a diverse portfolio, including 900 serviced apartments in the UK and the Middle East. The partnership with Wyndham strengthens its brand credibility and opens doors to greater expansion opportunities, especially in high-demand markets.
What This Partnership Means for Hotel Owners and Guests
This collaboration offers numerous benefits to independent hotel owners, investors, and guests across India, the UK, and the UAE:
1. Enhanced Brand Recognition
- Hotels under the Trademark Collection by Wyndham will benefit from Wyndham’s global brand strength.
- The Signum-Wyndham alliance brings instant credibility and visibility to properties, attracting a wider audience.
2. Increased Revenue and Market Reach
- Wyndham’s extensive distribution network ensures a steady flow of guests.
- The combined expertise of Signum’s regional knowledge and Wyndham’s global standards will maximize revenue potential.
3. Access to Wyndham Rewards Loyalty Program
- Guests at Signum-managed Wyndham hotels will benefit from Wyndham Rewards, one of the world’s most recognized loyalty programs, with over 100 million enrolled members.
- Hotel owners gain a competitive edge by tapping into this vast customer base.
4. Superior Management and Operational Support
- Signum Hotels will oversee day-to-day hotel operations, ensuring seamless guest experiences.
- Wyndham’s training programs and operational guidance will enhance service quality and efficiency.
The Growth Potential of India, the UK, and the UAE Markets
India’s Booming Hospitality Sector
India’s hospitality and tourism industry is experiencing a post-pandemic boom, driven by increasing domestic and international travel. With a focus on business hubs and leisure destinations, this partnership will strategically position Signum-Wyndham hotels to cater to a diverse traveller base.
The UK: A Stronghold for Hospitality Growth
The UK remains a top travel destination, with a strong demand for high-quality accommodations. Signum Hotels’ existing serviced apartments portfolio in the UK provides a solid foundation for expansion under Wyndham’s globally recognized brand.
UAE: A Key Luxury and Business Travel Hub
The UAE, particularly Dubai and Abu Dhabi, continues to attract millions of tourists and business travellers annually. The Wyndham-Signum collaboration will offer upscale accommodations catering to luxury travellers, business professionals, and long-term residents.
Setting New Hospitality Standards with Trademark Collection by Wyndham
Trademark Collection by Wyndham is known for its distinctive, independent hotel offerings. The brand allows hotel owners to retain their individuality and character while benefiting from Wyndham’s global distribution, marketing expertise, and operational support.
The addition of 5,000 new keys under this brand across India, the UK, and the UAE marks a significant milestone in Signum Hotels’ growth strategy. These properties will feature modern amenities, cutting-edge technology, and superior service standards, ensuring a memorable experience for guests.
Final Thoughts: A Strategic Move for Long-Term Success
The partnership between Signum Hotels & Resorts and Wyndham Hotels & Resorts represents a transformational moment for both companies. By combining Wyndham’s global scale with Signum’s regional expertise, this collaboration is poised to redefine hospitality experiences in India, the UK, and the UAE.
Hotel owners will benefit from strong brand affiliation, marketing support, and operational excellence, while guests will enjoy exceptional stays with personalized service and world-class amenities. This initiative not only strengthens both companies’ foothold in key markets but also underscores their commitment to delivering outstanding hospitality experiences worldwide.
Read more at TravelMail | Follow us on Facebook | Twitter | and Instagram for on-the-go news
