Bahrain Tourism Industry Set to Soar with BTEA and Air Arabia Partnership
Bahrain, a beautiful archipelago in the heart of the Gulf, is set to take its tourism industry to new heights with the recently signed partnership between the Bahrain Tourism and Exhibitions Authority (BTEA) and Air Arabia. This strategic partnership aims to promote Bahrain as a top tourist destination by expanding its facilities, diversifying its services, and promoting new tourism destinations. The partnership was signed during the Arabian Travel Market held in Dubai and will concentrate on three key source markets, namely, the United Arab Emirates, India, and Russia.
Promoting Bahrain as a Premier Tourist Destination
The partnership between BTEA and Air Arabia will focus on promoting Bahrain as a premier tourist destination for meetings, conferences, entertainment, and weddings. With the collaboration of these two industry leaders, Bahrain’s regional and international appeal is set to increase. Bahrain will offer travellers an unparalleled experience with its unique attractions and exceptional hospitality.
Key Stakeholders
The partnership was signed by H.E. Fatima bint Jaafar Al Sairafi, Minister of Tourism and Chairman of BTEA, Mr. Shalini Rajan – Worldwide Sales Director of Air Arabia, Mr. Rajesh Narula – Regional General Manager ISC, Far East, Ms. Sally Sedky – Head of Tourism Marketing at BTEA, and Mr. Eyad AlAnsari – Senior Tourism Relations Specialist at BTEA.
Importance of the Partnership
The Minister of Tourism, H.E. Fatima bint Jaafar Al Sairafi, emphasized the significance of the collaboration with Air Arabia, the leading low-cost carrier in the MENA region. The partnership is expected to foster greater cooperation between the two parties and aid BTEA in promoting Bahrain’s tourist destinations to a global audience. Moreover, the partnership is anticipated to enhance international tourism access to the Kingdom, facilitated by Air Arabia’s extensive network of destinations.
Alignment with the Tourism Strategy of the Kingdom of Bahrain
The Minister of Tourism affirmed that this partnership aligns with the Tourism Strategy of the Kingdom of Bahrain 2022-2026 and its objectives. The strategy focuses on several pillars, including business tourism, which has gained significant momentum following the inauguration of the Exhibition World Bahrain. This world-class facility has the capability to host major regional and international events, conferences, and exhibitions, making it an ideal venue for driving the growth of business tourism in Bahrain.
Enhancing Cooperation and Development
The collaboration between BTEA and Air Arabia is a strategic partnership aimed at bolstering the growth of Bahrain’s tourism and travel sector. The partnership also seeks to enhance consultation and cooperation mechanisms in critical areas such as safety, air navigation, security, environment, and air transport. These efforts are critical to ensure the sustainable development of joint promotional campaigns that can increase awareness of Bahrain’s tourist destinations and motivate more tourists to visit the country.
Strengthening Bilateral Ties
H.E. Fatima bint Jaafar Al Sairafi highlighted that this agreement is a crucial step towards enhancing cooperation between the Kingdom of Bahrain and the United Arab Emirates in various fields within the tourism industry. This also affirms the serious endeavours of both countries to strengthen their bilateral ties and foster further growth and development in the tourism sector. By prioritizing joint efforts to boost tourism, these two countries can reap the economic and social benefits of increased visitor numbers and more robust industry collaboration.
Bahrain’s tourism industry is set to benefit greatly from the partnership between BTEA and Air Arabia. The collaboration aims to promote Bahrain as a top tourist destination, expand its facilities, diversify its services, and promote new tourism destinations. With this partnership, Bahrain is poised to offer travellers an unparalleled experience.
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