The new concept goes beyond the hotel company’s traditional spa offering
to deliver meaningful experiences focused on holistic well-being.
Dusit International, one of Thailand’s top hotel and property development businesses, has introduced its new group-wide wellness concept, coined “Devarana Wellness,” which intends to weave well-being components throughout the entire stay experience at Dusit Hotels and Resorts around the world.
The new wellness solution is inspired by traditional Thai healing wisdom, the spirit of Buddhist health principles, and Dusit’s distinct brand of Thai-inspired gracious hospitality, reflecting Dusit’s profound dedication to the well-being of its guests, customers, and staff.
The concept intends to improve all of Dusit’s guests’ physical and emotional well-being by allowing them to slow down, appreciate the opportunity to prioritize their health, and explore new wellness experiences beyond the hotel’s typical spa offers.
Devarana Wellness was specifically established to give holistic wellness experiences using a deceleration approach based on three main principles, taking its name from the Thai-Sanskrit word for “a garden in paradise” and merging old Thai healing methods with new wellness concepts.
These include ‘Pause’ (yoga, meditation, breathwork, Thai herbal medicine, and activities to improve emotional resilience); ‘Focus’ (personalized food menus and fitness and movement activities to improve physical vitality); and ‘Growth’ (sustainability workshops, community outreach programs, and special retreats for families, couples, and business and leisu).
These and other ‘wellness micro-moments,’ such as the provision of premium beauty/grooming kits in guest bathrooms and the screening of in-room video clips depicting meditative sleep rituals, are now being rolled out at Dusit Hotels and Resorts around the world, with offerings tailored to suit the specifics of each location and property.
Each hotel will concentrate on visitors’ top priorities, such as de-stressing, detoxing, and getting a good night’s sleep.
Dusit Thani Maldives, for example, has rebranded its Devarana Spa as Devarana
Wellness. Alongside massage therapies and treatments, it now offers a comprehensive
range of wellness activities such as yoga, meditation, and sound bath sessions.
Dusit Thani Hua Hin has begun offering healthy dishes made using ingredients from its own organic farm, and it now hosts regular ‘Local Feast’ events designed to bring value to the local community and create intentional habits that pave the way for sustained healing.
Dusit Thani Laguna Singapore, which opened within the grounds of the Laguna
National Golf & Country Club in December 2020, has several spaces dedicated to
hosting wellness-focused classes and workshops. Like Dusit Thani Hua Hin, the
the wellness-focused resort also offers nutritious ‘power foods’ made using vegetables
harvested from an onsite organic farm.
Dusit Thani Laguna Phuket, meanwhile, has just launched a Daily Family Retreat
programme offering a series of workshops, activities, and wellness sessions for families. A similar programme is also on offer at Dusit Thani Hua Hin.
Devarana Wellness not only adds value to guests, but it also helps Dusit Hotels & Resorts generate additional revenue by tapping into the constantly growing global demand for wellness experiences.
Director of Wellness
“By offering smaller, bespoke, and wellness-focused meetings and events that provide
all the safety measures of the new normal, our resorts will be well-positioned to meet
the needs of organisations seeking highly flexible offerings while ensuring attendees
enjoy utmost peace of mind,” said Mr Hawco. “As part of Devarana Wellness, our ‘Meet
Well at Dusit’ initiative is just one of our proactive approaches to meeting the demands of companies in the new normal. From breakout sessions with breathwork and stretching exercises to nutrition-based menus and supplementary wellness
activities such as yoga and sound bath therapies, we have a wide range of facilities and services in place to deliver meetings that support optimal performance.
“Ultimately, we are confident that the holistic approach of Devarana Wellness will bring sustainable value to all of our properties and, alongside our award-winning spas, deliver heightened well-being experiences in each of our destinations.”
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