World Tourism Day: UNWTO Chief Initiates Groundbreaking ‘Tourism Unleashes Minds’ Campaign

by Travel Mail
1 minutes read
World Tourism Day: UNWTO Chief Initiates Groundbreaking 'Tourism Unleashes Minds' Campaign

In an epoch-making commemoration of World Tourism Day (WTD), the UNWTO, under the visionary stewardship of Mr. Zurab Pololikashvili, its Secretary-General, has revealed its revolutionary global drive, ‘Tourism Unleashes Minds.’ This venture signifies an epochal landmark as it reshapes the manner in which individuals traverse the globe, imploring travellers to broaden their horizons and embrace hitherto uncharted destinations.

Embracing Novel Expeditions

A recent YouGov survey, freshly published, sheds light on contemporary travel inclinations. While 66% of globetrotters tend to adhere to familiar locales, an astounding 83% attest that embarking on uncharted terrains has enriched their perspectives and engendered profound insights into multifarious cultures.

A Worldwide Call to Mobilize

Mr. Zurab Pololikashvili, in a resonant proclamation during the WTD symposium in Riyadh, has pronounced, “For the assurance of bona fide global prosperity, we must collectively collaborate to unleash the latent capabilities of the flourishing tourism sector. This industry serves as an integrative dynamo, propounding cultural appreciation, nurturing societal bonds, and fervently advocating environmental preservation.”

Saudi Arabia’s Pledge to Tourism

His Excellency Ahmed Al-Khateeb, Minister of Tourism for Saudi Arabia, echoes this ethos, underscoring their unwavering commitment to augmenting the sector’s impact, transcending geopolitical confines. Their endeavours encompass seminal alliances such as the inauguration of the UNWTO Middle East bureau in Riyadh, the establishment of the Riyadh School for Travel and Hospitality, and the hosting of record-breaking iterations of the WTTC Global Forum and UNWTO World Tourism Day.

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