In an exciting collaboration, the Tourism Authority of Thailand (TAT) and AIS 5G have unveiled the much-anticipated ‘Welcome Back to Thailand’ campaign. This initiative introduces the ‘Amazing Thailand SIM’ card, offering a one-day trial of 8GB high-speed internet and an array of travel benefits, heralding the forthcoming peak tourist season. The campaign is set to delight travellers from October 17, 2023, to March 31, 2024.
Rediscovering Thailand’s Allure
Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific, highlighted the campaign’s alignment with the Thai government’s swift strategies to boost tourism income. These strategies include streamlining visa application procedures, waiving visa fees for tourists, and fostering ease of travel. Collaborating with AIS 5G and other partners underscores the TAT’s commitment to expanding collaborations and embracing digital transformation.
A Flourishing 2023
Thailand has already extended a warm welcome to 20.3 million foreign visitors in 2023, with the majority hailing from Asia-Pacific markets such as China, Malaysia, and India. In addition to the recent five-month visa exemption for Chinese and Kazakhstani nationals, from September 25, 2023, to February 29, 2024, the TAT is capitalizing on the growth potential of the Asia-Pacific markets. They aim to enhance visitors’ experiences by providing communication systems and digital services through the ‘Amazing Thailand SIM’ card.
The Digital Evolution
AIS conducted a study on tourist behaviour, which revealed a surging preference for digital channels in all aspects of travel, including financial transactions, accommodation bookings, shopping, and public utilities. Digital nomads are increasingly factoring in superior infrastructure and fast internet access when choosing a destination for both work and leisure.
AIS: Pioneering the Digital Experience
Mr. Pratthana Leelapanang, Chief Consumer Business Officer at AIS, acknowledged the tourism sector’s pivotal role in boosting the Thai economy. As a digital leader, AIS is fully committed to enhancing tourists’ experiences. The ‘Amazing Thailand SIM’ underscores this commitment, offering widespread 5G network coverage throughout Thailand.
Accessible to All
A total of one million ‘Amazing Thailand SIM cards will be made available to tourists through TAT’s offices in Asia and the South Pacific. This collaborative effort includes online travel agencies (OTAs), airlines, and other tourism partners.
Embracing the ‘Welcome Back To Thailand’ Spirit
Visitors can partake in the ‘Welcome Back to Thailand’ campaign by coordinating their travel plans with TAT’s partners in Asia and the South Pacific. They will receive a QR code, redeemable for a complimentary SIM card at AIS shops at major airports, including Suvarnabhumi and Don Mueang in Bangkok, Chiang Mai, Chiang Rai, Phuket, and Samui.
Boundless Benefits
The ‘Amazing Thailand SIM’ card offers a one-day complimentary trial of 8GB high-speed internet and can be easily recharged through the AIS One-2-Call website and AIS WeChat mini-program. Once activated, visitors will gain access to a spectrum of travel privileges, including free travel insurance from Bangkok Insurance, a welcome package from Central Group, exclusive discounts for online shopping at King Power’s website and application, shopping benefits at Siam Piwat’s malls, discounted rates for self-drive car rentals from Sixt Car Rental, special discounts for travel activities through the TAGTHAi application, and unique offers from Grab Thailand.
As Thailand beckons travellers with its ‘Welcome Back’ initiative, the ‘Amazing Thailand SIM’ card becomes a gateway to a seamless and enriched travel experience. With AIS 5G’s commitment to digital excellence, tourists are sure to explore the best of Thailand in the most connected and convenient way.
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