Hungary is rapidly emerging as a top destination for Indian travellers, and its latest initiative to strengthen ties with the Indian travel trade reflects its commitment to promoting the country as an alluring destination. The Hungarian National Tourism Authority, under its global brand Visit Hungary, recently organised a high-profile networking event in New Delhi and followed it up with a successful two-city sales mission across India, covering New Delhi and Mumbai.
Strengthening Connections with the Indian Travel Industry
The prestigious networking evening, held at the Embassy of Hungary in New Delhi, attracted an elite group of Indian travel agents, tour operators, and key stakeholders from the luxury, leisure, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. Seventy distinguished guests attended the event, underscoring the importance of this collaboration between the Indian and Hungarian travel industries.
The evening was marked by an address from H.E. Mr. István Szabó, the Ambassador of Hungary to India, who highlighted the growing synergy between Hungary and India in the tourism sector. His speech emphasized the shared potential for building long-lasting partnerships that benefit both nations.
Engaging Presentations by Industry Leaders
The event kicked off with an inspiring welcome address by Lubaina Sheerazi, the CEO and co-founder of BRANDit, a key marketing consultancy for Visit Hungary. Her opening remarks set the tone for a dynamic and informative evening, packed with opportunities for the Indian travel trade to explore what Hungary has to offer.
This was followed by an engaging presentation by Ivan Ljubinkovic, the Regional Head of Business Development for Visit Hungary. Ljubinkovic’s detailed presentation provided a comprehensive overview of Hungary’s diverse tourism offerings, particularly emphasizing its appeal to Indian tourists. He discussed leisure travel, destination weddings, MICE events, and celebrations, showcasing Hungary’s readiness to meet the growing demands of the Indian market.
Hungary, with its blend of rich history, stunning architecture, and vibrant culture, is poised to become a top European destination for Indian travellers. From the majestic Danube River cruises to exquisite culinary experiences, Ljubinkovic’s presentation effectively positioned Hungary as a must-visit destination for a variety of travel preferences.
Key Hungarian Partners Showcase Exclusive Offerings
The event featured presentations by some of Hungary’s leading travel and hospitality partners, further enriching the evening’s agenda. Representatives from Marriott International, Kempinski Hotels, Duna Cruises, Corinthia Hotels, Lotus Voyagers Group, MIKI Travel, Up Hotel Budapest, and the renowned Dúzsi Tamás Family Winery took the stage to introduce their offerings tailored to Indian visitors.
These brands highlighted Hungary’s appeal as a versatile destination, with luxury accommodations, world-class services, and bespoke travel experiences designed to cater to the unique preferences of Indian travellers. From wine tastings at the Dúzsi Tamás Family Winery to luxurious stays at iconic properties like the Kempinski Hotel or the Corinthia Hotel Budapest, the presentations brought Hungary’s allure to life.
A Networking Dinner to Foster Collaborations
The evening culminated in a networking dinner, providing attendees with a valuable opportunity to further discuss collaborations, partnerships, and strategies for promoting Hungary as a premier travel destination for Indians. The relaxed setting allowed travel professionals from both countries to exchange ideas, explore potential synergies, and build new relationships that would drive tourism between the two nations.
The success of the event highlighted Hungary’s increasing popularity among Indian tourists, especially in sectors like luxury travel, destination weddings, and MICE tourism. With a growing number of Indians seeking immersive and bespoke experiences, Hungary has strategically positioned itself as an ideal European destination that offers a balance of culture, wellness, and gastronomy.
Visit Hungary’s Two-City Sales Mission in India
In addition to the networking evening, the Visit Hungary team embarked on a comprehensive two-city sales mission in Mumbai and New Delhi. This mission focused on deepening partnerships with key stakeholders in the Indian travel industry, including leading travel agents, MICE operators, the Delhi Airport Authority, Indian airlines, corporate clients, and Online Travel Agencies (OTAs).
The sales mission served as a platform for Hungarian tourism representatives to engage in one-on-one meetings, building stronger relationships with Indian travel professionals. Discussions covered a range of topics, from direct flights to Hungary to visa facilitation and tailored travel packages for Indian tourists.
Hungary’s Commitment to the Indian Market
Hungary’s growing focus on the Indian market is part of a broader strategy to position itself as a leading destination for Indian outbound tourism. With Indian arrivals to Hungary on the rise, the Hungarian National Tourism Authority is committed to offering tailored experiences that meet the diverse needs of Indian travellers.
To ensure continued growth in this segment, Hungary is focusing on strengthening partnerships with Indian trade partners and developing exclusive travel experiences that cater to Indian preferences. These include wellness retreats, culinary tours, and immersive cultural experiences that resonate with the Indian desire for authentic travel.
Hungary’s Unique Appeal to Indian Travellers
Hungary’s appeal lies in its ability to offer a unique blend of history, culture, wellness, and culinary delights. From exploring the vibrant streets of Budapest to unwinding in the famed thermal baths or enjoying a cruise along the Danube River, Hungary offers something for every type of traveller.
In addition to Budapest, cities like Debrecen, Pécs, and Szeged offer unique cultural and historical experiences that are less explored by Indian tourists, presenting fresh opportunities for both leisure travellers and corporate groups alike.
The Road Ahead: Hungary as a Top Standalone European Destination for Indians
As Hungary continues to invest in its relationship with the Indian market, it is poised to become a top standalone European destination for Indian travellers in the years to come. The country’s emphasis on wellness tourism, gastronomy, and cultural immersion aligns perfectly with the evolving preferences of Indian travellers, who are increasingly seeking meaningful and immersive experiences.
By fostering strong partnerships with Indian trade professionals and developing travel products tailored to Indian tourists, Visit Hungary is well-positioned to capture a significant share of the growing outbound Indian market.
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