OYO swings into cricket season with 6000 free stays and a fun Ad campaign
The cricket season in India is not just a sport; it’s an emotion that binds millions of hearts together in the spirit of competition and camaraderie. Amid this fervour, OYO, a leading global travel technology company, has stepped up to offer an unparalleled experience for cricket enthusiasts nationwide. With the launch of their Free Stays League campaign, OYO is set to elevate the excitement of the cricket season to new heights.
What is the Free Stays League Campaign?
The Free Stays League campaign by OYO is a groundbreaking initiative aimed at rewarding cricket fans with unforgettable experiences. As part of this campaign, OYO is offering 6,000 free stays across its premium properties, including SUNDAY Hotels, Palette Hotels, and OYO Townhouses, located across India. This exclusive offer is a testament to OYO’s commitment to providing unique and memorable experiences for its guests.
How Does it Work?
Participating in the Free Stays League campaign is simple and exciting. Cricket fans can join the contest by downloading the OYO app and navigating to the Free Stays tab. From there, they can predict the winner of each match in the ongoing T20 tournament. Participants who make correct predictions will be entered into a daily draw, with 100 individuals winning a free stay at a premium OYO property of their choice every day.
But the rewards don’t end there. Every correct prediction earns participants an OYO Rupee worth INR 100, which can be used towards their next booking with OYO. Additionally, participants have the chance to win Amazon vouchers worth up to INR 5,000. And for the ultimate prize, the participant with the most accurate predictions throughout the tournament will walk away with the grand prize – an iPhone 15.
The Ingenious Ad Campaign
To complement the Free Stays League campaign, OYO has launched a clever and engaging ad film that captures the essence of the initiative. The ad features characters who comically boast about their (fictional) connections with OYO founder and CEO, Ritesh Agarwal. From claiming familial ties to fabricating childhood friendships, the ad humorously highlights the lengths people will go to for a free stay. Ultimately, it drives home the message that only one’s cricket prediction skills, not personal connections, can unlock the incredible rewards of the Free Stays League.
Insights from the Visionaries
Ritesh Agarwal, Founder and Group CEO of OYO, expressed his enthusiasm for the campaign, stating, “Cricket holds a special place in the hearts of millions of Indians. As the nation celebrates another exciting cricket season, we wanted to offer a little treat to all the cricket enthusiasts out there and share the joy of the game.”
Nikhil Chaudhary, founder & CEO of Blank The Agency, the creative minds behind the ad campaign, shared his insights, “Creating something special during one of the world’s most watched cricket leagues can be a little tricky as all the brands out there want to capitalize on this and capture the audience’s attention. With Free Stays League, we knew we wanted to take it away from the typical cricket ad and make it about regular people.”
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